Company News: Page (1) of 1 - 11/02/05

email article

print page

Boost Mobile added the Motorola i855 phone to its line up of youth-oriented handsets. Offered exclusively from Boost Mobile, the Motorola i855 features the latest enhancement to the Boost Walkie-Talkie.

Using the Nationwide Boost Walkie-Talkie users can quickly exchange pictures. After a picture is transferred between two users, the picture is displayed on both handsets during every Boost Walkie-Talkie call between those two users until the picture is deleted, cleared from the screen or another picture is sent.

The new carbon fiber finish phone also comes equipped with a 4x digital zoom camera, Picture Editor, large color screen (176 x 220), Java(R)-enabled games and applications, Boost(TM) Multi-Media Messaging, Text Messaging, and Wireless Web, polyphonic, music and voice ringtones, and GPS functionality.

"Boost strives to meet the needs of its trend setting youth customers with fresh and original wireless products," said Roberto Loria, director of retail product marketing, Boost Mobile. "The sleek and stylish Motorola i855 not only looks cool but offers the latest features and technology such as a 4x digital zoom camera, Boost Walkie-Talkie, Push to View, GPS capabilities and much more."

Picture Editor, a new feature offered only on the Motorola i855, gives Boost users the ability to format, edit and crop pictures directly from their phone. In addition, the Motorola i855 comes with preloaded Java(R)-enabled games and applications such as Fox Boxing, Asphalt Urban G.T., Block Breaker, Boost TV(TM), Boost(TM) Messenger (instant messaging) and TeleNav(TM) (GPS navigation). Additional Java(R)-enabled games and applications can be downloaded directly from the Motorola i855 phone or from Boost LIVE, a virtual video game arcade available on the Boost Mobile Web site (www.BoostLIVE.com).

As with all phones available from Boost Mobile, the Motorola i855 also includes Boost Walkie-Talkie, which offers instant nationwide communication at the touch of a button. By pressing the walkie-talkie button on the side of the phone, users can connect to anyone from anywhere on Nextel's National Network, in less than one second, for distances of thousands of miles. Boost Walkie-Talkie is $1.50 per day for unlimited national usage, and the charge applies only when the service is used.

In addition, the Motorola i855 is showcased in Boost's cutting-edge "Pivotal Moments" ad campaign featuring platinum selling Hip-Hop recording artists Eve and Fat Joe, which launched this summer on national cable networks.

The Motorola i855 from Boost Mobile is available starting Nov. 1 at www.boostmobile.com, popular national retailers and convenience stores, such as Best Buy for a suggested retail price of $224.99. 

The Boost Mobile i855 by Motorola offer the following features: 

--  Nationwide Boost(TM) Walkie-Talkie 

--  4x Digital Zoom Camera 

--  Boost(TM) Multi-Media Messaging, Text Messaging and WirelessWeb 

--  Large Internal Color Display 

--  Preloaded Java(R)-enabled games and applications, includingTeleNav(TM) and Boost TV(TM) 

--  Preloaded polyphonic and voice ringtones, and wallpapers 

--  Hands-free speakerphone with voice-activated dialing 

--  GPS-enabled (Global Positioning System) 

--  Music and polyphonic ringtone support 

--  Up to 165 minutes talk time or 65 hours standby time 

--  External caller ID 

--  T9 Predictive Text Entry 

--  VibraCall(TM) alert 

--  600-entry phonebook 

Boost Mobile Pay-As-You-Go pricing provides maximum value to youth customers by offering competitive peak and off-peak rates that meet their lifestyle needs. Calls are 20 cents per minute Monday through Friday, 7 a.m. to 9 p.m., and 10 cents per minute after 9 p.m. Monday through Friday and on weekends (long distance calling and roaming included at no extra charge). In addition, new Boost subscribers will receive a reduced rate of 10 cents per minute when they call other Boost, Nextel or Sprint PCS subscribers all day every day.

Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost(R) Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost Cards are available in $20, $30 and $50 denominations and may be purchased, as needed at all authorized Boost retailers. 

About Boost Mobile 
Based in Irvine, Boost Mobile LLC, a subsidiary of Sprint Nextel Corp. (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is one of the fastest-growing wireless services in the U.S. and now has more than 1.7 million customers -- the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost(TM) Walkie-Talkie service and Re-Boost(R) Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

Page: 1