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Sony Pictures Digital Announces Vegas 90-Day Challenge Winner: "Vegas Knock-Out" by Javier Prato

By DMN Staff Writer

Sony Pictures Digital announced Javier Prato as the winner of the Vegas 90-day Challenge, a contest that challenged video editors to produce a 60 second spot, using Vegas, touting the benefits of using Vegas.
Click image to view spot

Prato, , a 26-year-old director from Buenos Aires Argentina now residing in Los Angeles, used the software to create a funny, yet compelling video of a boxing match, called "Vegas Knock-Out," whereby the boxer interacts with the video editor, asking who is calling the shots. The editor claims he is calling the shots and reduces the boxer to a caricature.

The boxer though gets the last punch, so to speak, with a right cross right through the editing window, knocking the editor out of his seat. Prato used his experience creating short films and music videos and took a professional approach to the video, creating storyboards for the entire 60 seconds allotted in the competition, allowing him to flesh out the story before shooting. He planned everything out and used Vegas to put it all together, making it a playful video, yet to the point. For more information, visit

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