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KIT digital Releases RTE Player Apps for iOS Platforms and Connected Devices

Leading Irish Broadcaster RTE Achieves Rapid Uptake in Its iPad, iPhone, and iPod Touch Video Apps Using the KIT digital Platform (February 22, 2012)

PRAGUE, CZECH REPUBLIC and LONDON -- (Marketwire) -- 02/22/12 -- KIT digital, Inc. (NASDAQ: KITD), a premium cloud-based software solutions and technology services provider for multiscreen video management and delivery, deployed Irish broadcaster RTÉ's "RTÉ Player" app for iPad, iPhone and iPod Touch. KIT digital is also involved in the ongoing development of RTÉ Connected Device apps. RTÉ is leveraging KIT digital's Connected Device Framework and software platform to bring its programming alive in mobile and connected environments, giving viewers greater choice in how they access RTÉ content.

Launched worldwide, the iOS app allows iPad, iPhone and iPod Touch users to stream RTÉ programming for up to 21 days after transmission using a Wi-Fi or 3G network, as well as watch selected live shows from RTÉ One, RTÉ Two and RTÉ News Now. KIT digital was selected based on its ability to deliver an enhanced user experience as well as the tier-one reliability of its software, which meets the demands of a modern broadcaster.

"The response to the RTÉ Player has been fantastic, demonstrating the benefit of matching great programming with the latest technology," said Frances Jarvis, KIT digital's regional managing director for EMEA. "The app has already been downloaded 200,000 times and 18% of all RTÉ Player streams are now delivered via iOS. As KIT digital's first Connected Device Framework deployment for RTÉ, we are extremely pleased to see consumers not just downloading the app but using it regularly. We look forward to continued innovation with RTÉ."

Michael Lisovskiy, design & production manager of RTÉ Digital, commented: "With the launch of the new app, RTÉ Player has now become more accessible than ever. Our multiplatform service provides excellent content and now offers the best user experience for iPhone, iPod and iPad owners. KIT digital delivered the reliability and technical expertise we needed. We will continue to innovate and provide best-in-class applications that support multiple platforms and allow our viewers to enjoy our premium content literally anytime and anywhere."

About KIT digital, Inc.
KIT digital (NASDAQ: KITD) is a premium provider of end-to-end video management software and related services. The KIT Video Platform, the company's cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, Bristol-Myers Squibb, BSkyB, Disney-ABC, FedEx, Google, HP, Mediaset, MTV, News Corp, Telecom Argentina, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at or follow on Twitter at

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KIT digital Contact:
Daniel Goodfellow
SVP, Corporate Communications
Tel. +1-917-513-6081
Email Contact

KIT digital Investor Relations Contact:
Matt Glover or Geoffrey Plank
Liolios Group, Inc.
Tel. +1-949-574-3860
Email Contact

RTE Digital Contact:
Caroline Stephens
Tel. +353 86 8422151
Email Contact

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