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BC Company Leading the Connection With Local Business Community(July 07, 2010)
BURNABY, BRITISH COLUMBIA -- (Marketwire) -- 07/07/10 -- BCBusiness has launched their free iPhone app, the latest development in their strategy to connect BC's business leaders with the latest practical and contextual business information.
"Our primary strategy has always been to reach out to the business community and provide them with relevant and timely business information they can use to make informed decisions," explains Peter Legge O.B.C., CEO of Canada Wide Media Limited. "The way BCBusiness interacts within this community continues to evolve to meet the needs of the audience we serve. Being one of the first BC Magazines to launch an iPhone app is just icing on the cake."
Within the past three years, BCBusiness has continually grown its total audience. BCBusiness has over 100,0000 magazine readers, a website that receives over 32,000 unique visitors a month (www.bcbusinessonline.ca), a Twitter following of over 6,400, an eNewsletter with 6,300 subscribers, a Linkedin group with 800 members and now an iPhone app.
As part of a strategy to further develop its audience, the BCBusiness app for the iPhone gives business people access to business best practices, advice, strategy, tips, opinion and news in BC--conveniently delivered in real time to their iPhone.
"Early adoption of the BCBusiness iPhone app has been very successful. The app has only been released for a few days and already it's one of the Top 5 Business apps in Canada," adds Legge. "Such a positive response so quickly tells me that delivering rich business editorial content addresses an important need in the market."
BCBusiness plans to continue to develop its technology initiatives by offering business audiences new and exciting ways to connect with BCBusiness including an app for the iPad, Blackberry and Android as well as releasing a subscribeable digital edition.
- For more information about the app, please visit: BCBusiness Online
About Canada Wide Media Limited
Canada Wide Media Limited is the largest independently owned magazine publishing company in Western Canada providing a diverse range of media services and products, ranging from high-end printed publications to the latest in digital media.
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