Case Study:
Loco UK Efficiently Stitches Four 90º Plates in SCRATCH VR to Create Slo-mo 360º VR Experience
Loco UK Efficiently Stitches Four 90º Plates in SCRATCH VR to Create Slo-mo 360º VR Experience
There is a special joy in witnessing a 360-film newbie spinning around with mobile phone in hand, delighting in the magical experience of the video content that surrounds them. Loco is riding this wave of 360-video excitement by exploring emerging technologies and software as well as developing new techniques to take their creative work further into this realm. Read More

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Feature:
Video in Business
Video in Business
To most people, "video" invokes the idea of entertainment. The latest blockbuster movie about some superhero or another, a favorite TV show that seems to go on forever such as MASH or more lately, something internet based on a file sharing service such as YouTube, Facebook or Vimeo, usually containing 60 seconds of badly shot video using a smartphone, no composition, little if any editing and garbled audio. Stereotyping? Sure! But it is the truth more often than not and may have turned you off one of the very best uses of video there is. To market your business. Read More
Featured News:
Adobe Acquires Mettle's SKYBOX technology
Adobe Acquires Mettle's SKYBOX technology
Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium. Read More
Case Study:
"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups"
John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning. Read More
Project Profile:
"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design
"American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice. Read More
Events:
Content, Streaming Take Center Stage at NAB
Content, Streaming Take Center Stage at NAB
When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs. Read More
Project Profile:
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design
Situated overlooking picturesque Manchester Village, Burr & Burton Academy (BBA) in Manchester, Vermont is a 180 year old independent, coeducational New England secondary school. With about 700 students from the surrounding communities, as well as 60 international students, BBA is dedicated to educating students of diverse backgrounds and talents in a warm and caring environment that encourages excellence and community. One of its most popular courses is the cinematography program, taught by Bill Muench. And for this program, the school uses two Blackmagic Cinema Cameras to teach its advanced students. Read More
Featured News:
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow
Z CAM and ASSIMILATE have joined forces to lower the threshold to entry for producing high-quality VR productions, making it a viable media for all content creators. Creating professional VR/360 experiences has generally been complex and costly, with the myriad decisions and tools needed for a VR workflow - cameras, stitching, and a mix of post-production software. Z CAM and ASSIMILATE have partnered to simplify and demystify VR content creation, offering the first, complete, integrated VR workflow with the Z CAM S1/SCRATCH VR Z Bundle: - from image acquisition with Z CAM's high-performance S1 Professional VR Camera, and stitching with its optimal WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE's real-time SCRATCH VR Z tools. Read More

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