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Sarah Adina Smith's "Midnight Swim" For any filmmaker, switching genres between movies is always a tough task. But Sarah Adina Smith decided to switch between genres three times in the same film. "Midnight Swim" takes viewers from a faux documentary to a surreal thriller and then to a sweeping cinematic feature, all in the space of a single film. ...Read More »
ASSIMILATE Congratulates Post Production Houses for their Sundance 2016 Nominations At the Sundance Film Festival 2016 in Park City, Utah the roster includes filmmakers whose post-production companies used ASSIMILATE's SCRATCH post-production tools in their digital workflows. ASSIMILATE is extremely pleased to congratulate its customers for their creativity and artistry in the following films and documentaries in the following Sundance categories: Local Hero, Metropolis Post, and Storm Post Production. ...Read More »
Perfecting Produce There is nothing quite like the challenge of color correcting a food commercial. All of those beautiful food spots you see every day take a skilled hand and a huge amount of work to look that good. And Florida's Indie Atlantic are experts at it. Which is why the foodstore giant Publix used Indie Atlantic Films for its new "At Season's Peak" ad campaign. And to get the look that Publix wanted, Indie Atlantic used DaVinci Resolve. ...Read More »
Tennyson Tanner's Badger Pursuit Vehicle and Blackmagic Cameras Tennyson Tanner is an Illinois-based production company that handles a wide range of films, commercials, music videos and promotional videos. One of the most action-packed productions they work on is for a series of public service announcements (PSAs) for the state of Illinois called "Driving Dead." The series shows a post-zombie apocalypse world with the heroes escaping and surviving using a variety of armored cars. Lots of car chases, car battles and cars driving around and through things. Tennyson Tanner created the "Badger" to help film the popular "Driving Dead" YouTube series, as well as for the company's many other productions. The vehicle is half rock crawler and half camera car, and uses Blackmagic Production Camera 4Ks to capture action while traveling up to 30 MPH. ...Read More »
iPi Soft Helps Mobile Content Developer AWE By Ko Maruyama History buffs who have wondered about witnessing great moments in time are one step closer thanks to Toronto-based mobile content developer AWE, that used iPi Motion Capture, the leading markerless motion capture solution developed by iPi Soft, to create a one-of-a-kind virtual reality experience ...Read More »
Parachute Creates a Legendary Ballgame in an Empty Stadium for Chrysler with Blackmagic Fusion Studio When Miguel Cabrera swings the bat, there's usually a stadium full of screaming fans around him. However, for Chrysler's "Miggy at the Bat" commercial, the stands were empty. The commercial celebrating the 2015 Chrysler 200 centered on Cabrera in an updated "Casey at the Bat" tale and featured the legendary showdown between batter and pitcher. In reality, Cabrera and the pitcher were worlds apart, in Detroit and Los Angeles, surrounded by green screens and needed NYC's Parachute to create the scenery and game around the players. The Parachute team, led by founder Sam O'Hare, created the spot by building a stadium and providing the setting for the infamous strike out (and later, added comeback.) Using different software for various components to build the stadium, Parachute relied on Blackmagic Design's advanced visual effects (VFX) and motion graphics solution, Fusion Studio, to bring everything together. ...Read More »
No Deadline Too Close, No Grade Too Much: Atlanta's Bed Head Media and DaVinci Resolve Phil Stevens and his colleagues at Bed Head Media are some of the hardest working media professionals in Atlanta. You have to be when you handle everything from commercial cinematography, short films, live event coverage, motion graphics, documentaries, corporate videography and a variety of church testimonial and website videos. Their work includes commercials for huge brands such as Home Depot and AutoZone, as well as award winning short films and documentaries. ...Read More »
Poser 11 & Poser Pro 11 By Ko Maruyama Smith Micro's Poser Pro has been a powerful character 3D animation tool for both professionals and hobbyists. Its toolset is easy enough to get started with, yet deep enough to allow professionals to get the nuanced performances that they want for animation and illustration work. The creative enhancements and workflow tools make both Poser 11 and Poser Pro 11 a fantastic update to Smith Micro's accessible character animation software. ...Read More »
Red Flight Pictures Capture Poetry in Motion with Blackmagic Design Cameras and DaVinci Resolve Poetry in motion has a different meaning when it comes to Red Flight Pictures. The independent film production company recently teamed up with poet Tyler Knott Gregson to translate his poetry into a short film. Lead by Kyle Thompson, executive producer, the Red Flight Pictures team wanted to provide a visual format for Gregson's poems to support some of the poet's charity work. Red Flight Pictures interpreted Gregson's poem to tell the story of a young girl in a coma who's trying to escape her own state of mind. Isolated from others' help, she must be her own savior. Yet to do that she has call up her courageousness and ferocity, and let go of self doubt. To best capture the poem's sentiment and visually depict the internal struggle and solitude, Red Flight Pictures turned to the Blackmagic Cinema Camera and Blackmagic Pocket Cinema Camera. ...Read More »
Drones and the Future of Filmmaking By dronebuilders.co.uk America's Federal Aviation Administration (FAA) first allowed film and television production companies to film footage with drones in 2014. Prior to the FAA providing this authorisation, American filmmakers had to travel to Europe, Canada, or elsewhere to fulfil their drone filming requirements. Since 2014, the FAA has approved the use of drones for more than 200 companies and individuals. The decision to allow drones to be used for filmmaking purposes in the Unites States is great news for the movie and television industry for a number of reasons. ...Read More »
To Be Funny: 100 Years of Buster Keaton Buster Keaton is a film legend. April 2017 marks 100 years since he first stepped onto the silver screen, His comedy and physical stunts still stun audiences, leaving them wondering just how in the world he did them. In the film "To Be Funny," New York based production company +Merge Creative Media delves into Buster Keaton's legacy and finds out why the film master still has a fanatical following in 2015. To do this, cinematographers Gavin Rosenberg and Chad Gardella have been relying on Blackmagic Design's Pocket Cinema Cameras for principal photography and have been grading the film in DaVinci Resolve Studio. ...Read More »
Unique Digital Signage Video Wall Strip Wraps Around Retail Store Telecom company Sure International knew just who to call to add high-impact digital signage to its St. Helier, Jersey location. Seeking to modernise the store, Sure contracted integrators Image Technique, who, collaborating with design partner Acquire Digital, in turn delivered a high-quality digital signage installation powered in part by the six-output, single-slot Matrox C680 graphics card. Emphasizing customer interactivity, the installation as a whole has resonated positively with customers. ...Read More »
Red Giant Trapcode Suite of Tools By Ko Maruyama Trapcode's design and animation tools have been an indispensable part of the motion graphics and compositor's tool set for years now. Trapcode Suite offers updates to some of the tools that you may already have in your arsenal, and boasts a brand new plugin that brings opportunity to create new 3D visuals. ...Read More »
ASSIMILATE's SCRATCH 8.4 Sets the Pace for Advanced Real-time Features, Workflow, & Ecosystem at a Price Everyone Can Afford ASSIMILATE today announced its new SCRATCH 8.4, the latest version of its advanced, real-time post-production tools and workflow. "Leading the industry in offering the latest advancements in digital cinema technology is the cornerstone of what we do. Assimilate is all about developing real-time tools and a workflow that DITs, post-production artists and all filmmakers need to be creative, productive, and competitive," said Jeff Edson, CEO at Assimilate. "With SCRATCH 8.4, users get an abundance of advanced features that enable them to excel at what they do, and at a price everyone can afford. And with a host of SCRATCH industry partners, they can build an extensive and integrated SCRATCH ecosystem that gives an even greater boost to their productivity." ...Read More »
HSL Streams Online Gaming from PAX with ATEM Switchers Electronic entertainment has grown to become one of the largest and fastest growing industries worldwide. The Entertainment Software Association estimates that over 59% of American households play video games actively. With such a large market, game developers are constantly looking for new ways and events to promote and announce their latest titles to the public. The Penny Arcade Expo (PAX) is one such event. Each year, PAX, organized by Reed Exhibitions, draws over 200,000 people to 5 cities around the globe. Excited gamers crowd the show floor looking for their favorite publishers, eager to try the latest, often unreleased, titles. ...Read More »
Post-Moderne: A Modern Method to Color Grading with DaVinci Resolve For the first time in recent history, a Montreal based colorist has been nominated for the prestigious Hollywood Post Alliance Awards in the Outstanding Color Grading for a Feature Film category. Post-Moderne's Charles Boileau is one of five nominees for his work on Monsoon, a documentary shot in 4K that explores the social, economical and philosophical aspects of the Monsoon in modern India. Charles stands among nominees from some of this year's top films, including Birdman, Whiplash, The Boxtrolls and Lady of Csejte. ...Read More »
Keep It Cool: Making the Mac Malware-Free By Thomas Reed The Apple Macintosh has always been perceived as a 'cool' machine. The design, the user-friendly features, the whole cachet contributes to that impression. But there's at least one other factor: built-in security, which helps keep it so much cleaner than its Windows rivals, particularly with malware. To be clear, Mac OS X security is pretty decent, but it's far from perfect. Mac users are famed for their familiarity with the machine, but I know from experience that's not always the case. In fact, if you assume that a Mac can keep all malware away, you're setting yourself up for potentially serious problems. ...Read More »
AJA Releases Ki Pro Ultra 4K/UltraHD/2K/HD Recorder and Player at Inter BEE 2015 AJA Video Systems introduced the Ki Pro Ultra - a next generation file-based 4K/UltraHD and 2K/HD video recorder and player with a built-in HD LCD monitor. Ki Pro Ultra is capable of capturing edit-ready 4K (4096 x 2160), UltraHD (3840 x 2160), 2K (2048 x 1080) and HD (1920 x 1080) Apple ProRes files. Ki Pro Ultra also supports a range of video formats and frame rates up to 4K 60p, and offers flexible input and output connectivity - including 3G-SDI, Fiber and HDMI - for powerful and efficient large-raster and high-frame rate workflows. ...Read More »
Conection3D's Connection with Blackmagic Design Cameras Columbian production facility Conection3D has a philosophy that goes beyond commercial success. For them, putting out carefully crafted, high quality work is much more important than selling oneself. When it comes down to it, the clients' needs come first, and Conection3D will do whatever it takes to make someone's vision come alive. The production facility is dominating the corporate world, the music scene, television land and everything in between with promotional pieces, music videos, reality shows and more. If there is a need, Conection3D knows the perfect method to meet it both beautifully and with care. ...Read More »
Rhythm System By Miles Weston MIDI (Musical Instrument Digital Interface) changed everything for professional and amateur musicians putting an entire band, orchestra at their fingertips. Musicians want to move the music from their head to the system as quickly as possible so they can visit again and again to enhance it and enrich it. There comes a point where you feel you could do better with a better system. Sometimes upgrading your Mac is a better solution than simply buying a new computer. Better for your music, better for your budget. ...Read More »
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