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Shareability Helps Spoken Word Artist Prince Ea Challenge the Education System Richard Williams, better known by his stage name Prince Ea, is an American rapper, spoken word artist, music video director and rights activist from St. Louis, Missouri. He's also a social media superstar with more than six million followers, hundreds of millions of views and climbing. With activism close to his heart, Prince Ea became the face of and collaborator on Neste's Pre-order the Future campaign. Neste is a Finnish energy company, and together with Prince Ea they are finding innovative solutions to create a cleaner and more sustainable future. The campaign highlights a few different areas of the future, including education, specifically how to shake up the old ways of education in order to create an efficient, effective and better way of learning. In creating a video for the campaign, Prince Ea turned to his friends at California-based social content studio Shareability. ...Read More »
Pocket Cinema Camera and DaVinci Resolve Used on Panic At The Disco's "Don't Threaten Me With a Good Time" Music Video Panic at the Disco is on top of the music world with a massive worldwide tour supporting their album, "Death of a Bachelor," that debuted at number one on the Billboard charts. One of the most popular songs on the album is "Don't Threaten Me With a Good Time." The song's music video puts the band's lead singer, Brendon Urie, in some very uncomfortable situations after a night of drinking and dancing. Uncomfortable as in an "aliens/monsters are trying to eat me" type of situation. But what makes the video unique is that it is shot from the viewpoint of the attacking beast. Initially taking on the form of a human female, the video follows both Brendon and his attacker as they meet in a bar and dance through the night, .until the evening ends badly for Mr. Urie. ...Read More »
Mobile Friendly Websites are more than just Fashionable By Paul Fitzgerald for America's Backbone Weekly More consumers these days are utilizing their mobile devices to shop and here is why mobile-friendly websites will help retail businesses grow. ...Read More »
Adobe Elements 15 By Ko Maruyama We are outfitted with hardware that allows us to capture photos and video easier than ever before. As a result, we're gathering more visual everywhere we go. Adobe Elements 15 makes sorting, editing, and sharing the favorites of our collections even better than before. ...Read More »
Digital Media Online Launches New Virtual Reality Sites - VR Developer Net and VR Gamer Net Digital Media Online today announced the launch of two vertical sites focusing on the emerging Virtual Reality and Augmented Reality markets and technologies. According to CEO Lou Wallace, "The timing of the launch of these new sites is perfect. Research firm Superdata Research has projected sales of VR software and hardware will hit $2.8 billion this year, and they foresee it increasing to $22 billion by 2019 and $40 billion by 2020." ...Read More »
Digital Colorist Dave Franks Discusses VR Post-Production for Jaunt's "Pure McCartney VR" Digital colorist Dave Franks enjoys helping to deliver bleeding-edge projects, like director Tony Kaye's VR experience: 'Pure McCartney VR' - a five-part series of stereoscopic virtual reality (VR) experiences, produced by Jaunt Studios. Innovation in the delivery of musical content has been a passion for Paul McCartney, so the VR space was a perfect medium for him to collaborate with director Tony Kaye and Jaunt to release these episodes. Each one of them is a unique vignette of McCartney discussing the origins of some of his most iconic music and other anecdotes within environmental montages of his artwork, photographs, and related imagery. ...Read More »
Colorist Alastor Arnold Differentiates the Past from the Present In "The Book of Love," Henry (Jason Sudeikis) is an introverted architect who loses his wife Penny (Jessica Biel) in a tragic car accident. In order to cope with his grief, Henry befriends a homeless teen named Millie (Maisie Williams), and he helps her build a raft to sail across the Atlantic, while she in return helps him recover from the loss of his wife. The film, which premiered at the 2016 Tribeca Film Festival, makes use of flashbacks and several subplots to help tell the story, and Senior DI Colorist Alastor Arnold was tasked with bringing them to life through color. Alastor relied on DaVinci Resolve Studio to deliver the final DI grade of the film at L.A.-based post-production facility FotoKem. ...Read More »
Telling the History of St. Louis Organized under the banner of the Missouri Historical Society, the Missouri History Museum, the Library and Research Center, and the Soldiers Memorial Military Museum in St. Louis are not your typical local history institutions. In addition to the main museum building, which houses public galleries, classrooms, and an auditorium, it also consists of a Library and Research Center. Here is housed a library, archives, artifacts, documents, photos and prints, moving images and sound. The institution also runs the Soldiers Memorial Military Museum, which was builtas a local military museum honoring individuals from St. Louis who we lost in World War I. ...Read More »
Hawaiki Keyer releases a new plugin for Final Cut Pro By Ko Maruyama Hawaiki Keyer 3 is a simple chroma keyer for Final Cut and Apple Motion artists who want a simple solution for lifting their subjects from greenscreens. The new keyer from Hawaiki includes several features that will be important to any editor/compositor, most notably features that will allow editors to control light wrap transfer modes. ...Read More »
Pixel Squid: New Rubble By Ko Maruyama PixelSquid, a company built by the same creatives behind TurboSquid, offers amazingly easy ways to add 3D objects from an existing library to your Adobe Photoshop compositions. If you don't have Photoshop, there's an iOS app that allows you to add 3D objects on your iPhone! ...Read More »
Muzzle Flash and Smoke By Ko Maruyama Many compositors rely on stock media to complete their visual effects work. Having larger libraries offer potential for diverse types of VFX elements in a single project. Rampant Design has teamed up with FilmRiot and Triune to produce a new library for filmmakers ...Read More »
New Rendering Potential for CINEMA4D By Ko Maruyama There are so many options for rendering your 3D scenes. Most 3D applications come with options included, but the opportunity to render with a dedicated piece of hardware and/or software provides some amazing capabilities that only a specific render technology can offer. MAXON's agreement with NVIDIA will create additional creative possibilities for CINEMA4D artists. ...Read More »
Singer Clara's 'Parasite' Music Video Shot with Blackmagic URSA Mini 4K by TruLove Post In the music video for her single "Parasite," singer Clara takes a unique approach. The song is about a girl who repeatedly tries to steal her friends' lovers, like bees who try to steal the honey bee's honey. Clara uses the music video not as a storyline for the lyrics, but as a message and a warning to the offending girl, while also expressing the feelings and confusion one goes through when trying to understand why someone would act that way. ...Read More »
Tale of Design By Larry O Connor The relationship of Apple and Adobe has been strained at times especially in the areas of design and photography. Thru the years Rick Redfern has been involved in testing, using key products with Adobe pushing the products beyond their initial designed limits in applications that today seem commonplace and routine. It's an interesting tale of the creative evolution of the two firms. ...Read More »
Focusing on Creativity and Relationships with Events United and Blackmagic Design Where do musicians turn when they prepare carefully for gigs, only to find their performances ruined by poor production? They take matters into their own hands. That's what Tim Messina did when he founded Events United in Londonderry, NH. Events United is a full-service audiovisual production company specializing in houses of worship, concerts, theaters, corporate events, weddings, and other special events. ...Read More »
ASSIMILATE Releases SCRATCH v8.5 Update, Supporting RED's New 8k Weapon Helium Sensor and 8k VistaVision Always at the forefront of post-production support for the latest RED digital camera formats (, ASSIMILATE's SCRATCH 8.5, build 909, now includes support for RED's new 8K Weapon Helium Sensor, as well as the 8K Weapon VistaVision-sized Sensor (full frame). Support includes the Log3G10 gamma space and REDWideGamutRGB color space. ...Read More »
Shooting "Savior" on URSA Mini 4.6K Dillon McEvoy (DP), Mike Overton (Director) and Matt Ramey (Producer) are film students at Chapman University and just completed their Junior level Advanced Production short film." And you would be hard pressed to tell the difference in quality between their film, "Savior," and a big-budget Hollywood film. To create a high quality war film is a huge undertaking. You have to get the uniforms right. Weapons and scenery have to be accurate, and you have to combine that with action scenes, VFX, physical effects, such as blood, and making sure you get the right actors that can believably inhabit the role of soldiers. And for a student film, all on a miniscule budget that would not even pay for catering on a typical Hollywood set. ...Read More »
Ensure The Public Wi-Fi You're On?Or Providing?Is Safe By Amy Beth Miller for America's Backbone Weekly Use these tips and tricks to ensure no one is stealing your, or your customers' precious data. ...Read More »
Its Time to Ditch the Cash Register By Cheryl Lock for America's Backbone Weekly Mobile payment systems bring several advantages for small business owners, many of which arent immediately obvious. ...Read More »
The Clock is Ticking An hour can fly by quickly when making a film but the team at indie production house Photon Harvest Productions is making the most of it. In their new One Hour Short Film Experiment, the Photon Harvest team is creating a series of compelling, polished short films that all have one thing in common - each part of the production and post production process was limited to an hour. An hour to write, an hour to shoot, an hour to edit, an hour to color grade, an hour to sound mix - the clock is certainly ticking away. ...Read More »
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