Company News: Page (1) of 1 - 07/29/06 Email this story to a friend. email article Print this page (Article printing at page facebook

yU + co Has the Last Laugh in ?My Super Ex-Girlfriend

Studio Creates Animated Main Title Sequence for the End of New Hit Comedy (July 29, 2006)
yU + co helps to bring My Super Ex-Girlfriend to a ?super conclusion with a whimsically-animated main title (on end) sequence. The design studio worked with director Ivan Reitman in creating the sequence which appears at the conclusion of the new film, and where the names of cast and crew appear over a series of cleverly-interlocking, cartoon-style vignettes that show the highs and lows of romancing a girl with the power to bend steel in her bare hands. yU + co also designed the main title reveal that appears at the beginning of Twentieth Century Fox release, currently screening worldwide.

Cut out faces of Uma Thurman and other stars of the film are combined with cel-animated bodies and backgrounds and used to depict slice-of-super-life moments. When Jenny (Thurman) sneezes, it literally takes the shirt off the back of boyfriend Matt (Luke Wilson). Sitting down to a romantic dinner, Jenny roasts a chicken with laser beams shot from her eyes. A series of witty visual devices are used to tie the scenes together. An alarm clock tumbles out of Jennys bedroom and into the next scene, a street in New York City, where it lands with a gentle thump on the head of Hannah (Anna Faris), causing her to unwittingly rip the door off of a cab.

?Ivan wanted the movie experience to continue through the main credit roll?he wanted it to have the same sense of fun, said yU + co creative director Garson Yu. ?We toyed with the films concept and imagined how a relationship with a super hero might play out on a day-to-day basis.

End credit sequences, once barely an afterthought, are garnering increasing attention. yU + co has designed elaborate end credit rolls for several recent films. yU + co designer/art director Yolanda Santosa notes that a creative end title sequence can add an extra dimension to a film. ?With My Super Ex-Girlfriend, we used the sequence to revisit the main characters in a way that was different but complementary to the film, she explained. ?Its almost like a curtain call.

The lightheartedness of the sequence belies the complexity of its design and execution. Each vignette had to be choreographed to accommodate specific credit reveals lasting precise time intervals. In addition, complicated transitions had to be worked out so that one scene flowed seamlessly into the next. ?It took several iterations to get the timing exactly right, noted Santosa. ?And the various vignettes had to fit together in a complimentary way. We found that some scenes that worked well as standalones werent effective or funny enough in the context of the entire sequence and we had to come up with something new.

Devising funny scenarios for Jenny and her cohorts wasnt hard given the films premise. The design team also had the benefit of working with one of Hollywoods acknowledged masters of comedy. ?Ivan was a pleasure to work with and a great resource for our designers, recalled yU + co executive producer Claire OBrien. ?He has an exceptional eye for detail and, obviously, a masterful sense of humor He suggested several small adjustments to the timing of scenes and invariably they made the sequence funnier.

Credits for yU + co go to Garson Yu, Creative Director; Yolanda Santosa, Designer/Art Director; Claire OBrien, Executive Producer; Ryan ?Reno Robertson, Producer; David Kennedy, Production Coordinator; Edwin Baker, Designer/Illustrator; Hiroshi Endo, Lead 2D Animator; Gary Garza, Shawn Le, Etsuko Uji, Martin vonWill and Alex Yoon, 2D Animators; Kamal Hatami and Nate Homan, 3D Artists; Christian Kinnard, Editor; Zachary Scheuren, Editor/Inferno Artist.

yU + co is located at 941 N. Mansfield Ave., Hollywood, CA 90038. For more information, call (323) 606-5050 or visit


Page: 1

Related Keywords:yU + co, Garson Yu, My Super Ex-Girlfriend, main title, design, Twentieth Century Fox

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved