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yU + co Has the Last Laugh in ?My Super Ex-GirlfriendStudio Creates Animated Main Title Sequence for the End of New Hit Comedy (July 29, 2006)
Cut out faces of Uma Thurman and other stars of the film are combined with cel-animated bodies and backgrounds and used to depict slice-of-super-life moments. When Jenny (Thurman) sneezes, it literally takes the shirt off the back of boyfriend Matt (Luke Wilson). Sitting down to a romantic dinner, Jenny roasts a chicken with laser beams shot from her eyes. A series of witty visual devices are used to tie the scenes together. An alarm clock tumbles out of Jennys bedroom and into the next scene, a street in New York City, where it lands with a gentle thump on the head of Hannah (Anna Faris), causing her to unwittingly rip the door off of a cab.
?Ivan wanted the movie experience to continue through the main credit roll?he wanted it to have the same sense of fun, said yU + co creative director Garson Yu. ?We toyed with the films concept and imagined how a relationship with a super hero might play out on a day-to-day basis.
End credit sequences, once barely an afterthought, are garnering increasing attention. yU + co has designed elaborate end credit rolls for several recent films. yU + co designer/art director Yolanda Santosa notes that a creative end title sequence can add an extra dimension to a film. ?With My Super Ex-Girlfriend, we used the sequence to revisit the main characters in a way that was different but complementary to the film, she explained. ?Its almost like a curtain call.
The lightheartedness of the sequence belies the complexity of its design and execution. Each vignette had to be choreographed to accommodate specific credit reveals lasting precise time intervals. In addition, complicated transitions had to be worked out so that one scene flowed seamlessly into the next. ?It took several iterations to get the timing exactly right, noted Santosa. ?And the various vignettes had to fit together in a complimentary way. We found that some scenes that worked well as standalones werent effective or funny enough in the context of the entire sequence and we had to come up with something new.
Devising funny scenarios for Jenny and her cohorts wasnt hard given the films premise. The design team also had the benefit of working with one of
Credits for yU + co go to Garson Yu, Creative Director; Yolanda Santosa, Designer/Art Director; Claire OBrien, Executive Producer; Ryan ?Reno Robertson, Producer; David Kennedy, Production Coordinator; Edwin Baker, Designer/Illustrator; Hiroshi Endo, Lead 2D Animator; Gary Garza, Shawn Le, Etsuko Uji, Martin vonWill and Alex Yoon, 2D Animators; Kamal Hatami and Nate Homan, 3D Artists; Christian Kinnard, Editor; Zachary Scheuren, Editor/Inferno Artist.
yU + co is located at
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