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timeRAZOR Launches Never-Miss-Out Platform; Free on iOS and AndroidLightweight App Empowers People to Discover Things They Want to Do While They Manage What They Need to Do (March 28, 2012)
LEESBURG, VA -- (Marketwire) -- 03/28/12 -- Life is a juggling act: busy days and busy nights leave people in a constant state of FOMO (fear of missing out) as they try to keep track of errands, special events, and even friends and loved ones. Enter timeRAZOR, the first never-miss-out platform for an increasingly busy and mobile world. Launching today in a nationwide beta, timeRAZOR marries technological components like geolocation with its own Massive Event Selection Engine, including carefully selected exclusive experiences from major brands like L'Oreal and Chrysler.
"Smartphones are full of alarms, alerts, meeting reminders, and things that are always telling us what we have to do," said CEO and Cofounder Jeff White. "timeRAZOR puts these things to work for us in a different way: to surface new and cool discoveries based on where people are and where they plan to be. Imagine attending a business conference -- or, even better, planning a vacation -- and having the best events and experiences appear right at your fingertips. That's the joy of discovery through timeRAZOR."
timeRAZOR's Never-Miss-Out platform is launching with three main features:
- smartEVENT - Shows users what's happening around them at any given point during their day's schedule, whether today or two weeks from now
- travelTIME - Monitors traffic conditions and sends an alert when it's time to leave for the next appointment or event
- easySHARE - Users can share what they've discovered easily via email or SMS, or socially via Facebook and Twitter
timeRAZOR is powered by its Massive Event Selection Engine, affectionately known as the Distillery. This engine pulls more than 300,000 events a day from multiple nationwide sources, geo-tags them, and applies a secret sauce that personalizes and refines the most attractive event options for users based on where they are -- as well as where they plan to be.
Because people appreciate exclusive experiences, timeRAZOR also integrates unique specials and limited-quantity promotions that can be reserved and redeemed based on a user's location. Companies already working with timeRAZOR and providing exclusive experiences include L'Oreal's Active Cosmetics Division, Chrysler SRT, Dodge Viper, Guardian Angel Motorsports, CBRE, several local and national retail properties, minor-league baseball teams owned by Boston-area HWS, Vail Valley Foundation, World Adult Kickball Association, and JetSet Studios, plus other Fortune 500 companies and local brands.
"For people using the app, the promise of timeRAZOR is to help them not only manage their work-life balance, but to feel the joy of discovering fun experiences that they might have otherwise missed out on," said Linda Abraham, timeRAZOR Advisory Board Member and co-founder/CMO of comScore.
timeRAZOR is just getting started. Look for additional news regarding product technology and partnerships in the coming weeks. In the meantime, you can download timeRAZOR from iTunes App Store or Android Market. It's free.
"We want timeRAZOR to help people feel less time-stressed and more satisfied by the way they live, without the anxiety around trying to stay on top of everything," continued White. "The platform and apps help people ensure they aren't missing out on the great events and opportunities that are taking place everyday."
For more information on timeRAZOR, please visit www.timeRazor.com or follow us @timeRAZOR. Want to know more about FOMO? Check out the blog: fomo.timeRazor.com.
timeRAZOR's never-miss-out platform uses information about where you are, where you plan to be, and locations important to you to deliver carefully selected experiences to you on your iPhone or Android. The app is available for free on iOS and Android devices and features patent-pending technology designed to intuitively discover things you want to do while juggling what you need to do. To date, timeRAZOR has secured $3.4 million in funding from private investors. The company was founded in June 2011 by a team of experienced leaders. To learn more, go to www.timeRAZOR.com.
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