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theIRapp to Collaborate with Professor from New York University's Stern School of Business to Research Impact of Mobile Technology on Capital Markets

Study to Investigate Importance of Mobile Technology and Investor Relations Apps in Investor Decision Making; Effect on Company Stock Performance and Overall Capital Market Behavior (May 05, 2014)

NEW YORK, May 5, 2014 /PRNewswire/ --New York University's Stern School of Business Professor Michael Tang will be collaborating with theIRapp, to research the impact of mobile investor relations (IR) technology on the capital markets and investor behavior.

theCOMMSapp Logo.

The study, a first of its kind, will look at public companies that have implemented mobile strategies, particularly the use of native investor relations (IR) apps, in IR communications. It will seek to determine the impact that such technology has on the way companies communicate, the way investors make investment decisions and the overall effect that mobile technology has on stock performance and capital market behavior. Specifically, the study seeks to empirically evaluate the impact that mobile technology and IR apps may have on a company's trading volume, stock liquidity, bid-ask spread, and analyst coverage, among others.


theIRapp to Collaborate with Professor from New York University's Stern School of Business to Research Impact of Mobile Technology on Capital Markets

To date, theIRapp, a native mobile app communications technology platform, has nearly 100 subscribing companies across all industries and of all market capitalizations, including Fortune 100 and global companies located in Brazil, Australia, Israel, Canada and throughout Europe. More than 50,000 investors institutional and retail have downloaded the apps of subscribing public companies. Data provided to Professor Tang will be used anonymously given the proprietary nature of the information.

Professor Tang said, "Mobile technology is in its infancy as it applies to the capital markets and there is no existing research on how it is used by investors in their investment decision making processes. Changes in the regulatory environment, such as Reg FD and Sarbanes Oxley, combined with investors' increasing demand for more and timelier information, call for innovations in the way that today's companies communicate information to their stakeholders. Given the fast growth in mobile technology and devices, adapting investor relations to the latest technology has the potential to fundamentally affect companies' performance in the capital markets. I have chosen to work with theIRapp because they are a leading communications app technology company with a product specifically for investor communications. theIRapp has a significant subscriber base of publically traded companies of all sizes and across a variety of industries , as well as a significant investor following. The analytical data the company possesses should prove informative to understanding how mobile technology affects investor behavior."

Jeff Corbin, Founder and CEO of theIRapp said, "Our technology platform was created by investor relations and communications professionals who understand the importance that technology can play when it comes to public companies communicating with investors and investor decision making. In a very short period of time, many well-recognized companies have embraced the importance of implementing a mobile IR strategy and utilize theIRapp platform as a simple and cost effective way to accomplish this. With more than 50,000 downloads of our companies' IR apps, significant data exists to understand how investors consume information via their mobile device particularly the impact of push notifications that alert investors to important company information. We look forward to collaborating with Professor Tang of the Stern School of Business at New York University in the years to come."

Professor Tang joined New York University Stern School of Business in July 2012. His research centers on investor relations and corporate disclosure as it relates to capital market participants such as financial analysts. Professor Tang received a B.A. in Finance from Fudan University. He received an M.S. in Applied Economics and a Ph.D. in Accounting from the University of Rochester.

About theIRapp

theIRapp, part of theCOMMSapp family of communications app building solutions, is a native turnkey app platform available for publicly traded companies listed on all global stock exchanges. It enables public companies to push important company information to its investors where they are engaged the most, on their mobile device. In only a matter of weeks, a company can have its own branded IR app available on Apple's App Store and Google Play. Through theIRapp, retail and institutional investors have access to automated, real-time stock price information (via live data feeds), press releases, SEC filings and other custom company content (multimedia and documents) such as analyst coverage, presentations, webcasts and videos. Additionally, a company can live stream events and earnings calls directly through theIRapp. Companies of all market capitalizations and industries subscribe to theIRapp including Marathon Oil, Colgate-Palmolive, Campbell's Soup and Teva Pharmaceuticals.

About theCOMMSapp

theCOMMSapp is a family of communications app building solutions that includes theIRapp (for public companies and funds), theEMPLOYEEapp (a secure employee communications mobile portal) and theCOMMSapp (for external communications).

It allows any organization that has a defined and targeted audience to have direct access to these important individuals and to optimize its content for iPhone, iPad and Android mobile devices. In only a few weeks, any company can have their own app available on Apple's App Store and Google Play to provide important company information that can include presentations, videos, audio podcasts, photographs, media placements (print and broadcast), fact sheets and marketing materials. Companies can also stream live events through the app.

For more information about theCOMMSapp visit www.theCOMMSapp.com and follow the company on Twitter @theCOMMSapp.

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SOURCE theCOMMSapp

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