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tapMatch Named "Best Search Engine Ad Platform" by Search Engine Watch(August 13, 2009)
CAMBRIDGE, MA -- (Marketwire) -- 08/13/09 -- Jumptap, the leading provider of mobile advertising and targeting solutions, announced today that tapMatch has been named the winner in the annual SEW Awards' "Best Search Engine Ad Platform" category at the Search Engines Strategies Conference being held August 10 - 14 in San Jose.
tapMatch is a self service pay-per-click (PPC) performance mobile ad marketplace. Brand and performance marketers bid on keywords and categories to run ads that appear on mobile web pages, above search results and in applications including iPhone, Android and BlackBerry®. Combined with the power of advanced search technology for contextual targeting, advertisers can maximize performance by reaching consumers searching for or browsing content. Advanced targeting intelligence matches the most relevant ad messages to each mobile consumer. Advertisers maximize performance by targeting: keywords, categories, location, demographics, mobile carrier, publisher and mobile handsets. Reaching qualified mobile audiences with highly targeted, relevant ads elicits strong consumer engagement, increased click thru rates and higher conversions.
"tapMatch has been recognized for its innovative approach to performance advertising by a panel of industry experts and thought leaders in the search advertising community," said Adam Soroca, Chief Product Officer and General Manager of Search and Advertising Services at Jumptap. "Mobile presents a great opportunity for brands to drive new business with maximum ROI. The unique levels of targeting available in tapMatch dramatically increase relevancy and response rates making integrating mobile a 'must have' for all savvy marketers."
The mission of the SEW Awards is to recognize excellence, as well as inspire innovation and encourage new ideas in search marketing. Now in its 11th year, SES San Jose is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). The SEW Awards honored 14 outstanding search marketers, search engines and technology providers, as judged by a panel of industry experts and the Search Engine Watch editorial staff.
Jumptap is the global leader in mobile advertising solutions, providing superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. Jumptap leverages its search technology and 16 operator relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return on investment from their campaigns while helping publishers and application developers maximize advertising revenue from their mobile properties. We enable carriers to maintain a profitable position in the advertising ecosystem by securely leveraging their data assets to build targeted user profiles. For more information, visit www.jumptap.com.
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