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spark Makes New Appointments

Adds Toby Keil Producer and JJ Strong Production Coordinator (July 21, 2004)

Elaine Cantwell, award-winning designer and founder of Los Angeles based creative group spark, announced today the addition of Producer Toby Keil and Production Coordinator JJ Strong as part of the ongoing growth of the company. Keil joins Head of Production Patty Kiley, bringing his extensive experience with international and domestic media clients to spark's production department.

"Toby brings the necessary production expertise as well as a commitment and enthusiasm to the creative endeavor that supports the spark philosophy," said Cantwell in making the announcement. "The addition of Toby and JJ to the production department continues the planned expansion of the company to best facilitate our growing client needs."

Keil will be responsible for managing the wide range of projects that spark handles for its clients including creative strategy, network branding, block and show packaging and commercial production. Strong will round out the production department, facilitating the diverse needs and requirements of the creative company.

In his many years of experience encompassing live action production, animation and visual effects, Keil has launched award winning campaigns for leading networks such as ABC, TBS Superstation, Disney Channel, TLC, Food Network, Discovery Health, TGRT Turkey and KDB Skylife Korea. As his introduction to spark, he produced the international launch package for JETIX, an ABC network in Europe and Latin America, and a block domestically on both Toon Disney and ABC Family. The complete launch campaign and network package involved intensive 3D character development and narrative storytelling that carried through both image and navigational elements.

Formed in January 2002, spark has been responsible under Cantwell's direction, for the implementation of creative strategies through branding, marketing and promotional campaigns for clients such as ABC's Global Brand JETIX, Court TV, Canada's W Network, A&E, Starz!, TNT and Televisa. Previous clients include Showtime, Travel Channel, Fox Family, ABC Sports, Astral's Moviepix, ZDTV/Tech TV, in addition to commercial work for Steven Spielberg's Minority Report, SC Johnson and the Target retail store.

About spark
Committed to harnessing the creative spark resulting in emotive and thought provoking visual brand communication, spark blends a unique vision, effective strategy and innovation together in the development of creative solutions for media clients. Raising the creative bar of the broadcast design industry, spark is giving birth to a broad range of groundbreaking, award-winning identity packages.

For more information on the company and its clients, visit

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