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root6 Prepares Emap TV For HD And Adds ContentAgent-XR

Post production upgrade for eight interactive digital music channels (September 09, 2005)

To serve its eight interactive digital music channels, Emap Performance TV has thriving in-house production and post-production facilities. These have just been significantly upgraded by root6, which has re-equipped four edit suites with Avid Adrenalines, installed Avid Xpress Pro with Mojo as a desktop system for production, and supplied ContentAgent-XR to save time and money on client deliverables.

As well as music videos, Emaps TV channels feature a host of weekly chart-based programmes such as Box Breakers, as well as in-depth specials and news reporting from events such as the Q Awards, Download and The Brits.

Head of Post Production Siobhan Donnelly explains, ?Primarily we wanted to upgrade to gain extra functionality and prepare for the arrival of HD, but also because we plan to make the facility available commercially. root6 handled the original project here and we were happy to invite them back. The new installation was overseen by Technical Production Manager Neil Tindal and Senior Editor Max Burgess.

Emap TV also has a large creative team making client promos and commercials for broadcast across all channels including terrestrial. Previously this work had been dubbed onto VHS as part of the review and approval procedure. Now, thanks to ContentAgent-XR, copies of client material are transcoded into any required format and delivered, by email, ftp or DVD.

?ContentAgent saves time and money, affirms Donnelly. ?No tapes, no couriers and instant turn-around for our clients.

About ROOT6 Technology
ROOT6 Technology is the new product development arm of London, UK reseller root6.

The company has specific expertise in digital video, d-cinema and mobile communications technologies.ROOT6 Technology develops new products for the broadcast, postproduction and corporate communications markets including BeamBox and ContentAgent. Contract engineering services are also supplied and include Ultra logging software for reality TV show postproduction, provided for The Farm for use on ?Shattered and ?The Salon. Additionally, ROOT6 Technology provides consultancy, working in partnership to deliver innovative engineering and communications solutions for the creation, management and distribution of digital content.

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Related Keywords:root6, Emap TV, ContentAgent-XR, Emap Performance TV, Avid Adrenalines, Avid Xpress Pro, transcoded, ROOT6 Technology,


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