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r-Glue Technology(R) Makes QR Codes Stick; Sticky-Mobile Engages Consumers Without the HassleSticky-Mobile Is Equipped With rGlue(R) Technology to Drive Consumers to a Website Using Just a Smartphone (November 17, 2011)
NAPERVILLE, IL -- (Marketwire) -- 11/17/11 -- Rich Interactives CEO Roger Carr today announced that Sticky-Mobile, a practical and easy-to-use tool for deploying QR codes across marketing touch points without requiring any programming skills, is using the company's proprietary r-Glue technology.
Free to webmasters and developers, r-Glue technology improves the use of QR codes by allowing consumers to easily bookmark, store or share digital content, such as a website, so that it can be viewed on the go, or at a time of their convenience.
"Previously it has been difficult for marketers to know where to put an HTML tag without the help of a web specialist. Sticky-Mobile, equipped with r-Glue technology, makes it easier for anyone who wants to add QR codes to their website, to interact with consumers on the go," says Roger Carr.
Unlike a standard UPC barcode, a QR (Quick Response) code is a unique matrix bar code that lets customers instantly learn more about a business using a smartphone.
By scanning the QR code on a business card, the smartphone will instantly show or link to additional details, such as a website, email or map.
According to Gartner Research, global mobile advertising revenue is forecast to hit $3.3 billion in 2011. The dramatic shift in advertising has seen an evolution of new methods to engage with consumers. While QR codes have become popular, there is an outcry for improved accuracy in how QR codes are created, implemented and tracked.
"The QR revolution means that consumers equipped with a smartphone can scan a QR code directly from a magazine, billboard or business card. As more businesses look to leverage the power of mobile advertising, our goal is to provide effective tools such as rGlue technology to drive higher levels of customer engagement and return on investment," says Roger Carr.
About Rich Interactives
RI Solutions is a leading provider of QR code solutions and marketing tools. The company is headquartered in Naperville, IL.
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