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ooVoo Joins Universal Pictures to Bring the Cast of "American Reunion" Face-to-Face With FansooVoo's Exclusive 12-Way Video Chat Provides New Customized Social Environment for Brands and Personalities (March 29, 2012)
NEW YORK, NY -- (Marketwire) -- 03/29/12 -- ooVoo, the fast-growing independent social video chat service that allows up to 12 participants to talk in HD quality, has joined Universal Pictures to promote the upcoming comedy, "American Reunion." On Sunday, March 18, ooVoo hosted its first, live celebrity group chat with the film's Jason Biggs, Seann William Scott and Eddie Kaye Thomas. They were joined by five fans of the blockbuster franchise in a group chat that was broadcast in real time at http://oovoo.com/americanreunion/. "American Reunion" opens on April 6, 2012.
Fans tuned in to view the 20-minute conversation streamed live on the custom-branded ooVoo and "American Reunion" dedicated website. ooVoo invited fans and followers from its social community on Facebook and Twitter to tune in for the live, global event and encouraged participation by allowing questions to be submitted to the film's stars ahead of time.
ooVoo is the first video chat service to connect brands with consumers in an advertising-supported medium, with the "American Reunion" live conversation attracting more than 5,000 unique views. The ooVoo custom-branded video chat environment offers an innovative and forward-looking approach to advertising, and allows real-time interaction between the participants and their audience.
"We are constantly looking for new ways to reach our fans in relevant, unexpected ways," stated Doug Neil, Senior Vice President, Digital Marketing, Theatrical Marketing at Universal Pictures. "With ooVoo, we were able to engage our audience in a direct conversation with multiple fans -- all within a creatively branded new social channel. For fans, it was the next best thing to being in the room."
Brian Liebler, Vice President, Advertising Sales at ooVoo, said: "We are excited to join forces with Universal Pictures to bring the 'American Reunion' experience to life. Live group chat is recognized increasingly as a social media application with the potential for massive impact, and an area that brands are interested in exploring. ooVoo is proud to offer our clients the ability to reach fans with a rich, integrated brand-messaging experience directly within the video chat environment."
ooVoo and the ooVoo logo are trademarks of ooVoo, LLC.
ooVoo provides an HD-quality, free, social video-chat service for more than 41 million registered users worldwide. ooVoo enables people to connect with their friends, family and community via 12-way video chat over the Web, desktop and any Android or iOS-based mobile or tablet device using cloud-based connectivity. The ooVoo mobile application was awarded the "Best of the Year" distinction in 2011 by PC Magazine. Headquartered in New York City, ooVoo is a privately held company funded by Myrian Capital, an investment-management firm focused on applied technologies in advanced media and video communications.
About "American Reunion"
In the comedy "American Reunion," all the "American Pie" characters we met a little more than a decade ago return to East Great Falls for their high school reunion. In one long-overdue weekend, they will discover what has changed, who hasn't and that time and distance can't break the bonds of friendship.
It was summer 1999 when four small town Michigan boys began a quest to lose their virginity. In the years that have passed, Jim and Michelle married while Kevin and Vicky said goodbye. Oz and Heather grew apart, but Finch still longs for Stifler's mom. Now these lifelong friends have come home as adults to reminisce about -- and get inspired by -- the hormonal teens who launched a comedy legend. www.americanreunionmovie.com
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