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nailgun* Creates Show Package for ABCs Acclaimed NightlineAward-Winning Design Studio Re-brands Show Featuring New Anchors and Format (February 02, 2006) Nightline, it was the end of an era; when ABC approached New York design house nailgun* (www.nailgun.tv ) about creating the show packaging for the new Nightline, the network wanted a whole new beginning. The result is a look that is anything but expected.
Emanating from the ABC news logo, the thread is at once a literal ?night line, as well as a stirring symbol of an enlightened information network that first circles the globe and then streaks into Washington D.C., New York City and onto the Jumbotron at ABC News headquarters in Times Square.
|From nailgun*'s new show open for ABC News' Nightline|
?Its tough to follow an icon like Ted Koppel, explains ?He had such a strong imprint on Nightline, ABC wanted to bring a whole new flavor to a show that has been an institution for people. They asked us to come up with some ideas, and our ideas were definitely not typical of late night news. This is a hugely important show for ABC, so it was vital that everybody be satisfied with the look.
The show open (click here to view Quicktime: http://www.nailgun.tv/client/new/nightline.mov) begins with the ABC News logo emerging from the darkness as bands of white and gold light swirl dramatically around it. From there the camera pulls into the ABC circle logo, which transforms quickly into a globe as the bands of light zoom through a 3D animated cityscape seemingly racing toward wherever news is being made and illuminating everything in its wake. The spot then presents footage on large video billboards from the three stories featured that evening before ending with the light moving through Washington D.C. and New York City and dissolving into the Nightline logo.
?ABC wanted to reveal two things right away, says nailgun* Creative Director Michael Waldron. ?Nightline headquarters have moved to the ABC News offices in Times Square, and that the show is now anchored by three reporters covering three different stories. ABC wanted to insert teasers for each story into the show open. It was a bit of a challenge to figure out how to make that seamless, but we came up with the idea of creating the TV billboards to hold those teasers. When you see those screens, you know youre in New York, even though all the surrounding buildings were created in 3D. It took us about five weeks to create the full show package, which included lower thirds, full screens, transitions and an array of design elements.
Adds nailgun* Senior Designer and Animator Charles Kline, ?This was more than just a ?night line. ?It represents a joining of threads of information traveling through all kinds of locations and environments, and taking viewers around the world in a couple of seconds.
With a strong belief that great art derives from making creative choices and sticking to them, veteran graphic designer Michael Waldron and editor/animator Erik van der Wilden launched motion graphics house nailgun* (www.nailgun.tv) in 2003. Since then the BDA Gold award-winning creative shop has been pushing boundaries while exceeding client goals with standout work for top advertising agencies and broadcast networks. Their clients include such companies as ABC News, HBO, Food Network, Crispin, Porter + Bogusky, Publicis and Saatchi & Saatchi.
Adobe After Effects, Adobe Photoshop CS, Adobe Illustrator CS
Power Mac G5s
Client: ABC News
Project: Nightline show open/packaging
Design/Post: nailgun*, New York
Creative Director: Michael Waldron
Dir. Of Animation and Editorial: Erik van der Wilden
Producer/Managing Director: Elena Olivares
Sr. Designer/Animator: Charles Kline
3D Animator: Santiago Castaņo
Animator: Pat Boie
Related Keywords:motion graphics, broadcast design, 3D animation
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