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myShopanion, the Most Comprehensive Mobile Shopping Companion, Announces Key Search Improvements and New Social Shopping Features

(April 14, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 04/14/11 -- Leading free iPhone shopping application, myShopanion (http://www.myshopanion.com/), launched its latest version amidst consumer demand for a highly comprehensive shopping app. myShopanion goes beyond the average shopping tool by providing users with the ability to have friends and family on hand for instant shopping advice, using an intuitive integration with Facebook, Twitter, and email. This unique and powerful capability capitalizes on consumer desire to tap friends' brains while shopping, exemplified by a recent study showing one quarter of all online shopping conversations are posted by consumers in-store, via their mobile phones. myShopanion allows users to establish a social shopping network with 24/7 access to products their friends own, want, or like, making gifting a walk in the park. It also includes refined search capabilities for more insightful product searches, returning relevant products that allow users to find the best products and price, rendering buyer's remorse obsolete.

Key Improvements and New Features

  • Multiple sorting and refinement options boost efficiency of any product search
  • Ability to invite friends into their shopping network and see what products they want, own, like, or dislike
  • Instant feedback in real time on the app via posting to Facebook, Twitter, and email
  • Comprehensive feed simplifies viewing friends' activity and makes shopping conversations effortless

Never Shop Alone

myShopanion provides insightful reviews and opinions that matter, since they come from people you know and trust. Let's say you want a new digital camera. Sure, there are millions of reviews available across the Internet, but the opinions that matter most come from friends and family. With myShopanion, you can scan camera barcodes in stores, take a photo of the camera, or customize a search of "digital cameras," using a wide range of refinement capabilities (price range, brand, features, etc.). Presented with the most relevant items, ask for and receive advice from your friends in real time, see which cameras they own, save one to your wishlist, or buy it at the best price anywhere, anytime -- all in the palm of your hand.


About myShopanion

myShopanion is a free iPhone application developed by Zappli, Inc., a SF-based corporation whose vision is to deliver solutions that tap the power of the web, mobile devices, and social networks to create seamless and fun shopping experiences for consumers. www.myShopanion.com

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