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myShopanion, Mobile Social Shopping Solution, Helps Consumers Make Informed Decisions for Black Friday, Cyber Monday and Holiday Shopping

Holiday Shoppers Access Real-Time Social Shopping Features On the Go or at Home (November 24, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 11/24/10 -- myShopanion announces new iPhone application improvements to their ultimate shopping companion -- enhanced performance, search and friending capabilities -- just in time for Black Friday, Cyber Monday, and Mobile Tuesday.

myShopanion allows consumers to take their friends and family with them virtually on all their shopping expeditions. With the holiday shopping season upon us, consumers will be using their phones to ask for advice, share products they love, and make sure they are getting the best gifts for loved ones. In a world where smartphone users are increasingly connected and social, myShopanion caters to their needs enabling them to shop smart and share through popular social media outlets such as Facebook and Twitter.

In other news today, Zappli, creator of myShopanion, announces the close of an initial round of funding led by former eBay leading executives as well as investment fund 500 StartUps. The company also won most "Promising Start-ups" VC Panel luncheon at last week's Web 2.0 Summit.

Social, One-Stop Shopping

What sets myShopanion apart from other mobile shopping apps is the ability to share purchases and interesting products with friends and family for instant feedback, while in the store or on the go. Users can post to Facebook, Twitter or send emails to ask for advice. They can also see the shopping feed of their friends and understand what they are shopping for, what they like and want. myShopanion supports a consumer's natural tendency to receive instant feedback, eliminate indecision or even boast about a great deal.

Not only can friends chime in on potential purchases to help out, myShopanion users can also make sure they are getting the best deals on the best products by accessing millions of expert reviews and checking prices from thousands of retailers. They can actually complete the purchase right from the app or decide to save the product to purchase at a later date.

With the hectic holidays approaching, myShopanion is poised to empower consumers and enable them to tap their friends and make the right purchase decisions anytime, anywhere.

About myShopanion

Headquartered in San Francisco, myShopanion's vision is to deliver solutions that tap the power of the web, mobile devices, and social networks to create seamless and fun shopping experiences for consumers. For more information, go to

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For Media Inquiries Contact:
Freya Waldern
Zappli, Inc.
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