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mtiks iOS App Anti-Piracy Goes from Private Beta to Public

(September 02, 2010)

Cambridge, MA, September 02, 2010 --( mtiks is a startup company based in Cambridge, MA focused on providing anti-piracy solution to iOS (iPad/iPhone/iPod) apps.

mtiks launched its initial anti-piracy solution on April 30, 2010

( for an invite only private beta customers. It was based on research on app piracy, hacker techniques, and app piracy behavior study based on iPhone/iPad apps.

"We monitored for a while and noticed that any new app that gets published in iTunes gets cracked within couple of days and sometimes within hours of approval. There are several illegal websites, hosting providers, torrents through which hackers circulate - app developers chasing those webmasters is going to be time consuming and by the time any action is taken - the app gets circulated somewhere else and so on - it is just a nightmare," says Siva Subramanian, V.P. Marketing & Sales of mtiks.

mtiks team is an early adopter of iPhone/iPad app technology and has many combined years of experience developing consumer and enterprise apps in different categories and have witnessed sales dropping on the those apps because of piracy.

"Its very common to see developers try couple of anti-piracy techniques and give up when hackers pound them. But we approached the issue in a different way. There are some companies and individuals tried some successful approaches. But it didn't come out to help the developers. We proved it and entered the market," says Muthu Arumugam, CEO of mtiks.

Many private beta customers signed up with mtiks and continue to protect their apps. The current portfolio includes several Top 100 apps, test water apps by small business and individuals, apps to be launched and business apps.

"We saw that the piracy trends ( on July 19, 2010) vary based on the nature and scope of the app and not neccessarily to discriminate against any region/country. mtiks is built such a way it focus on each app piracy behavior rather than on a consolidated analytics data," said Siva Subramanian.

"Within days after our piracy trends press release, on July 26, 2010 the U.S. Copyright office ruled that jailbreaking an iPhone will no longer violate federal law. Though jailbreaking not neccessarily means pirating the apps, but in order to pirate an app - jailbreaking is the first step," Siva Subramanian added.

Just after couple of days U.S Copyright office announcement, BostInnovation released an article about mtiks on July 28, 2010

mtiks went public on Sep 1 2010 with new features, enhancements and pricing. Join the many customers, start protecting your apps from piracy.

To register visit


Contact Information:
Siva Subramanian
[email protected]

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