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mafi Named 2012 "Red Dot Award" Winner(May 14, 2012)
LOS ANGELES, CA -- (Marketwire) -- 05/14/12 -- The carving club I engineered wooden floor has won the prestigious "red dot award: product design 2012" after a 30-member expert jury evaluated the product over the course of several days.
Manufacturers from all over the world submitted 4,515 designs to the renowned competition. Past red dot award: product design winners include the BMW 5 Series and the MacBook Air. The carving club I floor won its award in the product design category, one of 17 product design award categories.
"It is very rewarding to know that the carving club I inspires some of the world's top design experts," said Nic Neumann, Chief Executive Officer, mafi America, Inc. "We constantly strive to make the mafi natural oiled engineered wooden floors the best on the market. We also understand that design is increasingly important and are very pleased that this effort has been acknowledged as world class."
Red dot awards are offered in three categories: the "red dot award: product design," the "red dot award: communication design" and the "red dot award: design concept." Product design award winners must demonstrate excellence in multiple areas including usability, quality and innovation.
The red dot awards are coordinated by Design Centrum Nordrhein Westfalen based in Essen, Germany. The red dot award has established itself internationally as one of the most appreciated quality seals for outstanding product and industrial design.
Innovative handwork and elegant design - the mafi Carving Club I
Single color shades are creating the individual character of this floor. The timeless design inspired by the typical Burberry pattern is engraved into the top-layer. Sanded as well as brushed fields arise on the surface. The floor has a special haptic and becomes a wonderful experience especially barefooted. Additionally the floor has anti-slip abilities thanks to its structure. It is the combination between breathable surface und higher resistances to water. The carving club I is highly recommended in wellness and wet areas.
Professor Dr. Peter Zec, initiator and CEO of the red dot design award, pointed to the high quality level of the competition: "The most distinguished products of their respective branches of industry faced up to both the tough competition this year, but also to the critical eye of the jury. The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions."
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