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mDialog Launches Video Ad Network for Widespread Monetization on the iPhoneVideo Producers and Advertisers Can Place Geotagged Ads to Deliver Relevant Content (January 06, 2009)
SAN FRANCISCO, CA -- (Marketwire) -- 01/06/09 -- Macworld Conference and Expo --
mDialog, a company committed to high-resolution social video, today announced the mDialog Ad Delivery platform, or mAD(TM), which offers content producers and advertisers the only turnkey solution for the iPhone for delivering five to 10-second pre or post-roll ads or coupons to online video content.
Before mAD, content producers and advertisers did not have a simple and complete solution for monetizing video content on the iPhone. One major reason for this is due to limitations caused by Flash-based content being incompatible with the iPhone. Using mDialog's MPEG h264 format and iPhone optimization technology, ads are delivered to the iPhone in high-res quality. Further, mDialog's geotagging technology, which takes advantage of the iPhone's GPS capabilities, enables content producers and advertisers to microtarget consumers based on geographic location.
With mAD, mDialog members maintain their own advertising partnerships, ensuring that ad content is always relevant to video content. Content producers and advertisers also have complete control over their campaigns and, because content is dynamic, ads are loaded as a separate element. This makes it easier to change out ad content without having to make changes to the video content.
Additional mAD benefits and features:
-- With the couponing feature, coupons can be designed as .pdf files and attached to each episode for easy mobile delivery.
-- Loading a campaign is a simple "drag-and-drop" process that takes minutes to complete. Campaign run dates are determined during this loading process for control of the start and stop dates of the campaign.
-- mDialog's geotagging feature enables video producers and advertisers to regionalize campaigns. This capability also means that both national and regional advertisers have a way to get ads onto the iPhone and reach a relevant audience.
-- Detailed reporting and analytics provide the number of impressions as well as details about where and how the content was viewed. The one, single campaign can be integrated across multiple platforms and devices, the iPhone, the web, and TV.
mDialog offers a full set of iPhone capabilities, including a native iPhone application, which enables socialization and monetization of video on the iPhone. mDialog's technology enhances the experience for content producers, advertisers and viewers, making video on the iPhone truly interactive.
mDialog offers a range of online video services around publishing, engaging, distributing and monetizing. Packages are tailored for everyone from those who want a secure way to share video with friends, to amateur and professional film producers looking for a better way to reach and connect with their audiences. mDialog members can select from four different packages including Film Buff (free), Friends and Family (annual fee of $49.99), Indie and Broadcast. For more information about the Indie and Broadcast packages, and to discuss customized rates and partnerships, contact firstname.lastname@example.org. For a detailed tour and description of package features, visit http://www.mdialog.com/tour/upload.
"Monetization continues to be the big debate in the online video world. Using CPMs as measurement tools means you make a lot of assumptions that the viewer has actually noticed or cared to click on your content. We believe viewers will tune in to ad content if it is relevant and useful to them. Giving producers complete control of the campaign process makes mAD an easy and appealing option for anyone who wants to reach the 11 million plus iPhone users." -- Greg Philpott, founder and president of mDialog
mDialog provides the best online platform for high-res portable social video. Its easy four-step process | Publish | Engage | Distribute | Monetize | allows professional content producers and amateur video enthusiasts alike to captivate and interact with audiences anywhere.
Designed to make video more interactive, the mDialog Video Platform includes a suite of social video features like video surveys, contests, voting, collaboration, and commenting.
Powerful distribution features allow full control of where video goes and how it gets there. mDialog provides options for secure private sharing, RSS/iTunes feeds, direct video channel embeds and geotargeted advertising. The mDialog iPhone app is the most comprehensive video solution available on the iPhone, allowing users to not only view but engage and manage video from their iPhone. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit www.mdialog.com.
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