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mDialog Introduces iPad In-Stream Interactive Ad-Overlays for Live and VOD Streaming Video

mDialog Video as a Service (VaaS) Solution for Live and VOD Adaptive Streaming and In-Stream Ad Delivery Platform Debuts New Interactive Ad-Overlay Technology Now Powered by the Akamai HD Network (April 13, 2010)

LAS VEGAS, NV -- (Marketwire) -- 04/13/10 -- NAB -- mDialog, a leading mobile video and in-stream ad management platform, today announced a breakthrough for iPad live and VOD adaptive streaming with mDialog interactive ad-overlays for the iPad. Building on mDialog's robust video streaming solution and ad management platform for the iPhone and iPad, mDialog is delivering content across Akamai's HD Network, allowing for high performance and availability of mDialog powered video and ad content.

mDialog's new interactive overlay solution gives broadcasters an engaging option for monetizing content on the iPad. With live and VOD streaming capabilities powered through Akamai, advertisers are now able, for the very first time, to deliver perfectly targeted overlaid advertising on live events and pre-recorded video streamed on the iPad. Interactive overlays directly involve the user in determining what advertising content they experience, going as far as giving the viewer the opportunity, on the fly, to choose which ad they would prefer to view.

mDialog's interactive overlay technology combines impression-based, CPM-driven, in-stream video advertising with actionable, cost-per-click advertising, allowing users to experience the advertising they want, on their own terms. mDialog provides live and VOD broadcasters with the only complete adaptive streaming delivery platform with seamless interactive ad-overlays and in-stream ad-insertion with geo-targeting, day-parting and frequency capping.

Interactive video ad-overlays provide a perfect complement to the already extensive mDialog toolset, which includes to-the-second dynamic ad insertion services available through the mDialog Video Player SDK, as well as Safari HTML5 player. The mDialog SDK takes advantage of specific features only the iPad can offer, ultimately enhancing the viewing experience on these breakthrough devices and providing the publisher and advertisers the tools they need to easily stream and monetize their video on mobile.


"With our new in-stream interactive overlays and our ability to deliver targeted ad content to live and VOD audiences, Akamai's HD Network solution means mDialog customers are assured their video and associated advertising will be delivered to the right audience in the right ad market. mDialog now stands as the most complete video and ad management platform for the iPhone and iPad on the market," commented Greg Philpott, President and Founder, mDialog.

mDialog @ NAB 2010 in Destination Broadband Pavilion Booth #SU9506L.

About mDialog
The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog's Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.

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For more information, contact:
Jessica Hasson
jessica@socialradius.com


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Related Keywords:Mobile, iPad, Mobile Video, HTML5, Adaptive Streaming, Advertising, Mobile Ads, iPhone, Wireless Ads, Broadcast, Management, Streaming, Streaming/Webcast, streaming, Mobile Video, Marketwire, National Association of Broadcasters, Apple Computer,

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