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mDialog Brings BITE TV and AUX to the iPhone

GlassBOX Television and mDialog Partner to Deliver and Monetize Exclusive Video Content on the iPhone (January 07, 2009)

SAN FRANCISCO, CA -- (Marketwire) -- 01/07/09 -- Macworld Conference and Expo


mDialog today announced a partnership with GlassBOX Television Inc. to bring to the iPhone video content from GlassBOX Televisions' two channels, BITE TV and AUX. As part of the partnership, GlassBOX Television will also deliver ad content to the iPhone using the mDialog Ad Delivery platform (mAD(TM)).

BITE TV's content is a blend of acquired and in-house production video that's three to 10 minutes per episode. AUX is GlassBOX's newest station and it focuses on emerging music from new and established artists in the indie rock, hip hop and pop genres. BITE TV and AUX are both interactive, cross-platform channels that will use mDialog to extend their mobile offerings to the iPhone.

GlassBOX Television launched its flagship channel, BITE TV, three years ago to embrace the concept of audience involvement. This partnership allows them to take advantage of mDialog's social video features, including contests and surveys, to further engage their audience and to tap them for direct feedback.

mAD offers the only turnkey solution for the iPhone that delivers geotargeted pre or post-roll ads or coupons. GlassBOX Television will work with mDialog to co-develop creative and relevant advertising opportunities for partner Omnicom Media Group's clients to reach the wired, 18-35 year-old consumer.

BITE TV and AUX will be available on the iPhone by visiting then accessing the BITE TV and AUX channels.

mDialog offers a full set of iPhone capabilities, including a native iPhone application, which enables socialization and monetization of video on the iPhone. mDialog's technology enhances the experience for content producers, advertisers and viewers, making video on the iPhone truly interactive. Content producers and advertisers can get more information about customized partnerships with mDialog by emailing [email protected].


"GlassBox Television represents the new media model, which is all about multi-device, interactive content. Working with mDialog extends their brand to the iPhone and ties it more closely to relevant ad content." -- Greg Philpott, founder and president of mDialog

"Mobile content is a significant part of our programming distribution mandate. With its impressive display and its ease of use, the iPhone is particularly well suited to showcase content. We're thrilled to be working with mDialog to bring BITE TV and AUX programming to the leading media-rich personal mobile device." -- Raja Khanna, Co-CEO, GlassBOX Television Inc.

About GlassBox Television Inc.

GlassBOX Television Inc. operates cross-platform broadcast and VOD channels with a strong focus on making use of new technologies to engage audiences and deliver content across the globe in innovative ways. Our channels include AUX (, an emerging music channel featuring new and established acts, music news and issues relevant to the music scene today, and BITE TV (, GlassBOX Television's short form content channel aimed at the 18-34 male with a short attention span. In 2007, BITE TV won the International Interactive Emmy Award for Outstanding Interactive Channel. GlassBOX Television's mandate is to support new talent, develop great content and make the best use of new digital delivery methods to help drive audiences for GlassBOX content creators, carriers and advertising partners. For more information, please visit

About mDialog

mDialog provides the best online platform for high-res portable social video. Its easy four-step process | Publish | Engage | Distribute | Monetize | allows professional content producers and amateur video enthusiasts alike to captivate and interact with audiences anywhere.

Designed to make video more interactive, the mDialog Video Platform includes a suite of social video features like video surveys, contests, voting, collaboration, and commenting.

Powerful distribution features allow full control of where video goes and how it gets there. mDialog provides options for secure private sharing, RSS/iTunes feeds, direct video channel embeds and geotargeted advertising. The mDialog iPhone app is the most comprehensive video solution available on the iPhone, allowing users to not only view but engage and manage video from their iPhone. mDialog is a subsidiary of mDialog Corporation, which was founded in 2005 and is based in Toronto, Canada and New York City. Visit

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Elizabeth Rizzo
SHIFT Communications
(617) 779-1845
[email protected]

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