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lehighvalleylive.com Launches New High School Sports Smartphone Apps with Advance Internet and Mobile IQ(August 26, 2011)
Easton, PA (PRWEB) August 26, 2011
lehighvalleylive.com has launched new Android and iPhone smartphone apps covering high school sports teams throughout Lehigh Valley.
The Lehigh Valley High School Sports Android app and the Lehigh Valley High School Sports iPhone app feature content from the fast-growing Lehigh Valley news, sports and information website in affiliation with The Express-Times.
The new app on lehighvalleylive.com makes it even easier for high school sports fans in our area to keep track of the teams they follow. No other website has high school sports stats that are as quick and complete, so we're pleased we can deliver our coverage in such a useful way, said Alyssa Young, assistant managing editor/online at The Express-Times. High school sports are an integral part of our communities and newsgathering. With the new app fans can get results and updates as they happen.
The apps are free for consumers to download and use. Fans are able to select and save their favorite teams to appear on the home screen of the app. Users who select favorite teams will see each teams latest game scoreboard and upcoming schedule. They also will have the option of requesting push alert notifications whenever any of their favorite teams has completed a game.
We are very excited to expand our ever-growing mobile offerings to include our high school sports fans, said Ashley Zywusko, senior producer at lehighvalleylive.com, The new app allows our users to engage and interact with high school sports content in a convenient, meaningful way.
The apps are available for download at no charge in the iTunes App Store and the Android Market. They were developed and launched with Advance Internet and Mobile IQ. The technology development firm Mobile IQ worked with Advance Internet to provide a unique and engaging smartphone app experience for the millions of high school sports fans using Advance Internet sites, including lehighvalleylive.com the fast-growing local source of high school sports news and information in Lehigh Valley.
The apps will leverage Advance Internets custom-built high school sports platform, which manages news, stats, standings and schedules in 44 sports. There are 110,000 team pages for users to choose from across all Advance Internet markets. The platform generates more than 100 million page views a year.
(lehighvalleylive.com also has a high school sports mobile website that can be accessed by going to lehighvalleylive.com on mobile device web browsers.)
lehighvalleylive.com, an affiliate of Advance Internet, Inc., is the leading local website for news and information throughout Lehigh Valley featuring the latest Lehigh Valley news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, lehighvalleylive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. lehighvalleylive.com is the online home of The Express-Times.
About The Express-Times
Serving the Greater Lehigh Valley since 1855, The Express-Times remains Northampton and Warren Counties first choice for news and information. Published every day, The Express-Times offers a comprehensive Real Estate publication Home Source every Saturday and a sports roundup SportsPlus every Monday. Exposed is the Entertainment tabloid published every Friday. The Express-Times also offers the regions largest Classified Marketplace for Recruitment, Real Estate, Automotive, Legal Notices and Classified advertising.
About Advance Internet
Advance Internet, Inc., based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information websites created in alliance over 25 newspapers affiliated with Advance Publications, Inc. Advance Internets websites are the number one local news and information online destinations for the markets they serve. The websites include al.com, cleveland.com, gulflive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.
About Mobile IQ
Mobile IQ helps publishers and media agencies take their content mobile in intelligent, engaging, profitable ways. Its publishing hub enables content owners large and small to reach new audiences and make new revenue. Added with its ability to rapidly develop, integrated smartphone apps, Mobile IQ helps its customers stand out from the crowd. Please visit http://www.mobileiq.com or http://www.pressrun.com for more information.
Read the full story at http://www.prweb.com/releases/2011/8/prweb8724217.htm.
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