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kwiry Introduces Shortcuts; Add Movies to Netflix Queues and Products to Amazon Wish Lists via Text Messaging

Free Online Network + Text Messaging Tool Helps People Remember; Now Introduces New Shortcuts Product, Netflix and Amazon First of Many Integrations (August 12, 2008)

SAN FRANCISCO, CA -- (Marketwire) -- 08/12/08 -- kwiry, the company that helps you text it before you forget it, today further enhanced its free service that turns text messages into helpful online reminders. With the launch of Shortcuts, kwiry users can now use Text Messaging (SMS) to directly add movies to their Netflix queue, add products to their Amazon Wish List, and add appointments to their calendar.

For example, if a friend recommends a movie at lunch, simply text "netflix" followed by the movie title to kwiry's Text Messaging shortcode, 59479 (k-w-i-r-y). kwiry automatically adds the movie to your Netflix queue and the movie arrives on your doorstep -- no more scribbling down the name on a napkin or forgetting the recommendation.

kwiry's new Shortcuts feature includes the following services:

-- Netflix: Users send a message with "netflix" followed by the name of a movie to kwiry (e.g. netflix mystic river) and the movie will be added to their Netflix queue. -- Amazon: Similarly, users can text "amazon" followed by the name of a product (e.g. amazon jawbone headset) to add it to their Amazon Wish List. -- Calendar tasks: Users can also add an appointment to their calendar via text message using the shortcut word "task" (e.g. task buy anniversary gift 8-25). -- List: Users can send in multiple kwirys in one text message with the "list" shortcut (e.g. list alicia keys,, get dry cleaning).

kwiry is a free productivity service that turns text messages, emails, voice calls, or photos into online reminders. Users simply text anything to 59479 and links to search results will automatically be delivered to their own kwiry page, email, RSS, Facebook, iGoogle, or other favorite Web startpage. Users can also share kwirys with friends, offering a great way to see what others are discovering. And, integration with calendars such as Outlook, iCal, and Google Calendar, helps keep busy people on track.

Along with the launch of Shortcuts, kwiry is updating its popular "It's On Us" promotion. Each week, the company will randomly select a kwiry Shortcut to Amazon or Netflix, and the person who sent it in will receive an item from their Amazon Wish List or a free month of their Netflix subscription as a gift from kwiry. See kwiry's Website at for more details.

"These new Shortcuts are all about making our service even easier to use in every day life. We noticed that a large portion of the kwiry community frequently texts in book titles and movie names, so we decided to eliminate the extra steps and let our users interface directly with their Netflix or Amazon account," said kwiry Co-founder and CEO Ron Feldman.

"The best part is that kwiry takes advantage of tools and technology that everyone has. While it works great with an iPhone, anyone can use all of kwiry's cool features, even if they haven't upgraded their phone in years," he continued.

About kwiry

Text it before you forget it! kwiry turns text messages into reminders and results users retrieve online. Founded in October 2006, kwiry is funded by Hummer Winblad Venture Partners in San Francisco. Visit today to stop forgetting and start texting.

Trademarks mentioned in this document are the property of their respective owners.

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Brian Blank
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