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kpe Releases EntertainmentTrend OverviewEntertainment, Technology and the Bottom Line Report Addresses Entertainment and Technology (September 10, 2001)
With interactive technologies now integrated to support the core business processes and brands that have been nurtured over decades, the report addresses the most immediate and significant areas of opportunity for entertainment companies to improve the creation, distribution, marketing and monetization of content.
Through its expertise and extensive work in interactive media, kpe has observed that a downturn in economic times, failed business models and increasing viewer fragmentation have encouraged executives to explore pragmatic investments in digital technology with near-term impact on the bottom line. This report offers a framework for evaluating such digital initiatives, and highlights some of the companies leading the way.
"With this report, kpe has identified key strategies, situations and industry developments that will be invaluable to any entertainment and media executive evaluating their business objectives in these changing economic times," said Matthew Ringel, vice-president of Strategy and Digital Solutions, kpe and co-author of Entertainment, Technology and the Bottom Line. "We often hear executives asking questions such as 'How can I use technology to get closer to my customer, make more money from my existing assets, in ways that can yield demonstrable near-term return.' This report provides a roadmap for considering which areas of opportunity make the most sense."
Key insights covered in kpe's report "Entertainment, Technology and the Bottom Line," include the following:
-- Entertainment and media executives are no longer challenging the importance of interactive technologies but are more tactical and pragmatic about their application.
-- kpe has identified three basic considerations that media and entertainment companies must consider for developing strong digital strategies and illustrates how these considerations can contribute to the bottom line.
-- kpe covers success stories in the areas of creation, distribution, marketing and monetization of entertainment brands and how media and entertainment executives can learn from them.
-- kpe's conclusion contains a matrix corresponding key business objectives to key business functions for media and entertainment companies to employ as they consider their digital initiatives.
The kpe Fast Forward white paper series provides digital perspectives for the media and entertainment industry on a periodic basis. Fast Forward presents original research and analysis that advances the thinking and innovation surrounding digital media solutions.
For your copy of "Entertainment, Technology and the Bottom Line" by Jane Chen and Matthew Ringel and more information, please go to http://www.kpe.com (http://www.kpe.com) or contact the Fast Forward team of analysts at [email protected] (mailto:[email protected]) or +1-212-652-9692.
Founded in 1996, kpe creates interactive and digital solutions for Media and Entertainment companies and top consumer lifestyle brands. kpe offers clients strategic planning and technology-driven marketing communications including integrated design and creative services, Web site development, television broadcasting initiatives, original content creation and interactive game development. kpe applies its unique industry expertise to both create and extend businesses across multiple platforms. ADWEEK Magazine recently honored kpe with its highest rating among all interactive agencies surveyed. kpe is headquartered in New York, with locations in Los Angeles and London. For more information visit http://www.kpe.com
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