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kabooms steve fong Has An Icy Cool Summer

Directs new Winterfresh campaign spots (July 08, 2004)

kaboom productions director steve fong recently acted as a creative consultant and director of a new campaign for Winterfresh via agency EVB that depicts summer in a very cool fashion. Entitled, ?Icy Cool Summer, each spot paints an image of summer as freewheeling, relaxing and cool thanks to Winterfresh.

?The shoot for the Winterfresh campaign was great because it really involved creating scenarios for each little piece, imparting each of the eight spots with a storyline that could be told visually, comments steve fong. ?The spots ranged from girl bands to snowball fights to dance, all done with a youthful, energetic slant. We had the actors use body language to act out their roles. Encouraging them to be overly dramatic with sweeping body motions and big actions almost as if they were cartoons. The process was hilarious and fun.


The actors were all shot on green screen to provide elements for the numerous composites. fong rehearsed with all the actors together, then filmed each person individually to give the visual effects team greater flexibility. Finally the Winterfresh snowflake flurries were added to each spot, completing the cool summer vibe. The spots are being shown on the web and on the Times Square Jumbotron in New York.

Client: Winterfresh
Campaign Title/Length: ?Icy Cool Summer :30

Ad Agency: EVB, Inc./San Francisco, CA
Creative Directors: Todd Bois & Jason Zada
Art Director: Todd Bois
Copywriter: Lisa Goodfriend
Producer: Ryan Toland

production company: kaboom productions/san francisco, ca
director: steve fong
executive producer: lauren schwartz
dp: david collier

Animation and motion graphic design by Jason Koxvold at Motion Design


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Related Keywords:kaboom productions, steve fong, Winterfresh, EVB, Icy Cool Summer, Todd Bois, Jason Zada, Ryan Toland, lauren schwartz, david collier, Jason Koxvold, Motion Design,

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