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kabooms fong Gets Into Rumble Roses For Konami

Completes spot for new wrestling videogame (December 07, 2004)

kaboom productions director steve fong recently completed a new spot for the Konami videogame ?Rumble Roses. The spot uses stylized comedy to illustrate the games powerhouse combination of intense wrestling action, sexy female models, audacious poses and bold moves.

According to director fong, the concept developed by the creative team at agency Duncan/Channon was ?deliciously, deviously simple -- to create the aura of a lingerie commercial and turn the spot on its ear. The commercial opens on a woman shopping for underwear. A man approaches the woman and, nodding in the direction of another attractive female shopper, says, ?I dont really care what she says, youre not too fat to wear a thong. Shocked, the affronted women approaches the other and both start to physically duke it out in the store?much to the mans delight and enjoyment. The commercials concept was developed by Associate Creative Director Anne Lemme and aimed at the everyman fantasy of getting two women to wrestle in lingerie.

A former agency Creative Director, director steve fong places emphasis on visual detail and aesthetic, even when working in the realm of comedy. Here, the set was dressed in warm colors - reds, oranges, pinks - to create a lush, sexy palette. When the hero, the instigator who sparks the fight, is introduced he is dressed in monochromatic colors so he appears out of place. Additionally, Fong mixed static and hand-held camera moves that effect the tone shift of the spot. Casting was also key to the success of the spot.

?We used carefully designed shots in the beginning of the spot and then switched to hand-held camera for the action, explains fong. ?It gave us a nice difference in styles and added visual interest to the spot. The girls we cast were wonderful. In a spot like this it's important to cast people with a good attitude and a willingness to grapple. For the spot to be funny we had to play with the visual comedy of beautiful women wrestling -- and the more active and energetic the girls were the better. We could not have done it without them. Bravo.

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Spot Title/Length: ?Rumble Roses :30
Client: Konami
Airdate: November 2004

Agency: Duncan/Channon/San Rafael, CA
Creative Director/Copywriter: Parker Channon
Associate Creative Director: Anne Lemme
Art Director: John Stewart
Account Director: Joe Oh
Producer: Lynn Cary

Production Company: kaboom productions/San Francisco, CA
Director: steve fong
DP: andy lillien
Producer: lindsay moore
Executive Producer: lauren schwartz

Editorial Company: Umlaut Films/San Francisco
Executive Producer: Paul Golubovich & Gina Locurcio
Editor: Matt Graham
Assistant Editor: Jay Riddlesberger

Postproduction Credits:
Colorist: Chris Martin @ Retina
Online Editor: Darrin Orr @ Spy Post

Audio Post: One Union Recording/San Francisco
Mixer: Eric Eckstein

Music licensed by Extreme Music


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Related Keywords:kaboom productions, steve fong, Konami, videogame, Rumble Roses, Duncan/Channon, commercial, Anne Lemme, Parker Channon, Lynn Cary, andy lillien, lindsay moore, lauren schwartz, Umlaut Films, Matt Graham, Jay Riddlesberger, One Union Recording, Eric Eckstein, Extreme Music,

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