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kaboom steve fong Steps Into The Ring For Ubisoft

Directs a knockout spot for Ubisoft?s new game title ?Rocky Legends? (September 30, 2004)

kaboom productions steve fong recently directed a knockout spot for Ubisofts new game title ?Rocky Legends via agency Buder Engel and Friends. Unfolding in dramatic black and white, the spot opens with a blurry image of a man in a white shirt and bowtie addressing the viewer. We then cut to cameras flashing and activity at a boxing ring. What is happening? Suddenly, the image snaps into pristine clarity the man in the white shirt is the referee and the viewer has the POV of a boxer. The fighter rises, only to be struck by an opponent. This is the exciting world of boxing ?Rocky Legends style.

?The challenge," notes director steve fong, "was to re-create the Rocky-era footage in a way that would engage the viewer without giving the scene away. We decided to shoot black and white, Kodak Plus-X, to give us grain and contrast while still providing a period feel. We also played with focus and double-images giving us a punch-drunk, almost knocked-out feel. The film also gave us a gritty, urban aesthetic, as if the fighter is working his way up through low-rent gyms.

Spot Title/Length: ?Rocky KO :30
Client: Ubisoft
Airdate: September, 2004

Advertising Agency: Buder Engel and Friends/San Francisco, CA Creative Director: Vince Engel Managing Director: Wayne Buder Art Director: Mike Lee Writer: Chris Bull Producer: Stephanie Bunting

Production Company: kaboom productions/San Francisco, CA Director: steve fong Executive Producer: lauren schwartz Producer: Lindsay Moore Director Of Photography: Andy Lilien

Editorial Company: umlaut films/San Francisco, CA Editor: Edward Feldman Assistant Editor: Ricardo Lopez Executive Producer: Gina LoCurcio Sound Designer: Ed Feldman

Postproduction Credits: Colorist: Chris Martin @ Retina/San Francisco, CA Online Editor: Darren Orr at Spy Post

Audio Post: One Union/SF Mixer: Joaby Deal

For more information visit



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Related Keywords:kaboom productions, steve fong, Ubisoft, Rocky Legends, Buder Engel and Friends, Kodak Plus-X, lauren schwartz, Lindsay Moore, Andy Lilien, umlaut films, Chris Martin, One Union,

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