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jonberrydesign Delivers Graphics for New TLC Series "My First Home"(April 25, 2007)
?I wanted a look that was both intriguing and yet self-explanatory and I think Jon had a great idea of conveying the show concept in a catchy and classy way, said Jeanne Begley, the shows Co-Executive Producer.
"This solution took longer than usual in the concept stages," said Designer/Creative Director Jon Berry. "I kept bringing very bright, clean, bold designs and they weren't hitting the mark for what they wanted." Finally, in a brainstorm discussion, Begley showed Berry an image of a pen scribble that inexplicably attracted her, and Executive Producer Tom Rogan mentioned wanting "gritty without being gritty." Those two comments set off a light bulb that led Berry to the concept of a diary.
"'My First Home' follows very personal experiences in a more cinema verite style than most home shows - essentially a video diary," said Berry. The diary concept deconstructed into elements of handwriting, torn edges, typewriting, raw handheld still photography, and a series of tick-marks representing the stages of the process. When in motion the handwriting texture even referenced film leader as a nod to the cinema verite style of the show. The gritty comment also led Berry to a palette that was dominantly black and grey with a very warm orange accent color instead of the bright and white and primary color palettes of his earlier designs.
"I received a two word email in response to those boards: 'LOVE IT!' From there, all elements just seemed to fall into place," said Berry.
?The network loved the design from the moment they got it. And Ive had so many compliments, particularly on the opening title graphic, when anyone sees the show, added Begley. ?I loved working with Jon? his ideas were great and hes tireless at making whatever changes are needed.
The completed package includes the main title sequence, in-bumps, out-bumps, various lower third and information panel formats, transitions, and individual maps for all episodes. All design and animation was completed by jonberrydesign using Adobe Illustrator, Photoshop, and After Effects entirely on Apple Macintosh platforms.
My First Home airs on TLC Saturday nights with back-to-back episodes at 10pm and 10:30 ET/PT.
jonberrydesign is the Los Angeles based studio of Jon Berry, an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging. For more information, contact Jon Berry at 213.926.1678, or visit jonberrydesign.com.
client: Authentic Entertainment
Series Co-Executive Producer: Jeanne Begley
Series Executive Producers: Lauren Lexton and Tom Rogan
TLC Executive Producer: Brooke Runnette
Images and video file resources available for media:
ftp.jonberrydesign.com (for best results, use an ftp client)
contact: Jon Berry, Designer/Creative Director
Related Keywords:broadcast design, motion graphics, television, entertainment, marketing, advertising, editing
Source:Digital Media Online. All Rights Reserved