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iovation Webinar to Reveal Top 10 Business Rules Used by Retailers to Thwart Online Fraud

(May 10, 2012)

PORTLAND, OR -- (Marketwire) -- 05/10/12 -- iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced that it will host a webinar revealing the top 10 ways online retailers measure transaction risk in order to prevent fraud. Max Anhoury, iovation Vice President of Global Sales, and Anthea Karl, iovation Senior Implementation Manager, will host the "Top 10 Business Rules Used by Online Merchants" webinar on Wednesday, May 23, from 9 a.m. to 10 a.m. Pacific Daylight Time.

"Since online fraud is always evolving, businesses need to know how to proactively assess risk and decide which transactions to trust and which to reject," said Anhoury. "By sharing fraud prevention techniques with online businesses, this webinar will empower attendees to stop more fraud."

The webinar will be a give and take discussion, where participants will be free to ask any questions. Participants will discuss and learn:

  • Which website integration points pose the highest risk
  • How global fraud analysts use and share information about nearly 10 million fraud events
  • The top business rules in use today by iovation clients
  • Various ways geolocation and country rules can be used
  • How velocity, watch lists, anomaly and risk profile rules work
  • How to customize risk scoring and set thresholds
  • How to adjust rule settings as new threats emerge

"This webinar is another example of how iovation brings great education to our merchant members," said Tom Donlea, Managing Director at the Merchant Risk Council, which is powering the webinar and promoting it to its members. "They understand that improving the knowledge of key trends and best practices improves the collective fraud prevention efforts of the entire online merchant community."

To register for the webinar, go to

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of 925 million devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit

About The Merchant Risk Council
The Merchant Risk Council consists of over 7,800 merchants, vendors, financial institutions and law enforcement agencies. Its subscribers share the common goal of protecting and encouraging the thriving online commerce industry by establishing best practices for cyber-fraud prevention. In addition, the MRC works with federal and local law enforcement agencies such as the Federal Bureau of Investigation, Secret Service, the U.S. Department of Justice and the U.S. Postal Inspectors to help catch and prosecute cyber criminals. The Board of Directors and Advisors consists of leading industry professionals, eCommerce retailers, solution providers and financial institutions and includes representatives from Adobe, Apple, Best Buy, CompUSA,, CyberSource, Debix, Discover Network, eFunds, Expedia, Hewlett-Packard, iovation, Microsoft, Neiman Marcus, Orbitz Worldwide and Sterling Consulting International.

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