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iovation Opens Miami Data Center to Scale With Latin American Business Growth and Corresponding Online FraudDevice Reputation Leader Cites Large E-Commerce Increase and 2016 Brazil Olympics (June 13, 2012)
PORTLAND, OR -- (Marketwire) -- 06/13/12 -- iovation, the Device Reputation Authority protecting online businesses from fraud and abuse, today announced it has opened a new data center in Miami in response to Latin America's rapid e-commerce growth. The data center will primarily service customers and transactions in Latin America.
"Latin American countries like Argentina, Brazil, Columbia and Venezuela are enjoying rapid growth in e-commerce and other web services recently," said iovation Vice President of Technology Scott Waddell. "That online growth brings increasing exposure to web fraud and abuse for Latin American businesses and their end users. By locating this data center at the nexus of Latin American communication networks, iovation has strategically positioned itself to combat this fraud."
Online shopping in Latin America is expected to increase annually by 20 percent over the next few years according to market research firm yStats in their "Latin America B2C E-Commerce Report 2011." Other experts indicate that the 2016 Summer Olympic Games in Rio De Janeiro will further drive the business growth in Latin America with the expected influx of tourists and worldwide attention in the region. In fact, Forrester Research, Inc., one of the world's most respected independent research firms, forecasts that the e-commerce industry in Brazil will grow at 18 percent year-over-year, with total sales expected to reach 22 billion dollars by 2016.(1)
"Brazil is -- and will remain -- the powerhouse in the region," wrote vice president Zia Daniell Wigder of Forrester Research, Inc. "With more than 40 percent of the online users in the region and a steadily growing economy, it's not surprising that Brazil's e-commerce market will outpace all others by a wide margin."(2)
The Miami data center serves online businesses that use iovation's ReputationManager 360 solution, to mitigate fraud and abuse through its patented device reputation capabilities. By exposing the reputation and hidden relationships of devices like mobile phones, tablets and computers, iovation helps businesses know who to trust online.
Although the Miami data center is available to all iovation customers worldwide, it mainly serves end users in Latin America and the Southeastern United States. Located geographically closer to end users, device recognition and reputation performance is optimized so customers can be more responsive to fraudulent transactions. As the latest addition to iovation's globally distributed service model, the Miami data center further balances transaction processing load to keep pace with growing demand while improving resiliency.
There are three main technological advantages to having a Miami data center:
1. Optimized load times for Latin American end users
2. Additional redundancy and capacity for iovation's DevicePrint® recognition technology
3. Enhanced performance of iovation's Real IP proxy unmasking feature for Latin American customers
For more information about the Miami data center, go to http://bit.ly/LREq7O.
iovation protects online businesses and their end users against fraud and abuse through our industry-leading combination of shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of 950 million devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit www.iovation.com.
(1) "Tiger, SV Angel-Backed Baby.com.br Finds Legs In An Exploding Brazilian eCommerce Market," TechCrunch, June 3, 2012
(2) "Forrester Publishes Its First Online Retail Forecast For Brazil And Mexico," Forrester Research, Inc., April 6, 2011
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