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iovation Fraud Prevention Seminar Shares the Power of Going Beyond Device Identification

iovation and Dell Financial Services Show How Device Reputation Does More Than Reduce Online Fraud (May 15, 2012)

PORTLAND, OR -- (Marketwire) -- 05/15/12 -- iovation, the Device Reputation Authority™ protecting online businesses from fraud and abuse, today announced that it will host a fraud prevention seminar for online businesses that will explore the business benefits of moving beyond device identification to device reputation. The seminar will explore how device reputation management results in more than just reducing chargebacks, identity theft and other abuses. Max Anhoury, iovation Vice President of Global Sales, will host the breakfast seminar on Wednesday, June 6th from 7 to 9:30 a.m. Central Daylight Time at Chicago's Hard Rock Hotel. The seminar coincides with the Internet Retailer Conference, the world's largest e-commerce event, which is also being held in Chicago.

Bobbie Paul, Senior Fraud Policy and Strategy Manager from Dell Financial Services, will be iovation's guest speaker at the breakfast seminar, sharing what attracted her business to device reputation, and the efficiencies and ROI that have resulted from implementing iovation's ReputationManager 360 solution.

"When bad actors interact with our clients' websites, even with a new device, we let them know," said Anhoury. "Device reputation builds upon device recognition with real-time risk assessment, leveraging the attributes, relationships and behavior of the device, so that our clients stay ahead of threats with in-depth device history and reputation that only iovation can provide."

Device reputation helps businesses gain greater flexibility and control over the activity on their website by incorporating deep intelligence about end-user devices, associated accounts and devices, and shared history. This will be the focus of the upcoming breakfast seminar where attendees will learn:

  • Why device identification is not enough
  • How to identify a known bad device when it touches their website
  • How to leverage iovation's vast network of associations to uncover fraudsters working together
  • How to evaluate risk in real-time, before accepting a transaction
  • How to leverage known fraud histories including credit fraud, shipping fraud, identity theft and account takeover
  • Of first-hand experiences from Dell Financial Services, how iovation's ReputationManager 360 solution helps them prevent fraud and improve business efficiencies
  • How to evaluate a device reputation vendor, step by step

The seminar will include presentations from iovation and Dell Financial Services, along with a question and answer session. It is free of charge and will include a free breakfast. To register, go to

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of shared device reputation and real-time risk evaluation. 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of 925 million devices from every country in the world. Every day, iovation stops over 150,000 fraud attempts. For more information, visit

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iovation Inc.
Connie Gougler
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