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i.d.e.a.s. Scores HD Post Points With ABC

Edits SD/HD for ABC Sports College Football All-America Show (December 17, 2004)

ABC Sports tapped i.d.e.a.s. high-definition (HD) specialists to deliver post-production services for the Cingular ABC Sports All America College Football Team broadcast. The 60 minute show, featuring player segments integrated with the team celebration event taped at the Disney-MGM Studios on Friday, aired December 11 at 2:00 p.m. EST.

"The client came to us knowing that footage would come from a variety of sources in standard and HD formats," notes John Lux, Vice President & General Manager of i.d.e.a.s. "Our creative and technical teams are well-known for working fast and producing extraordinary results. This, coupled with the i.d.e.a.s. HD post-production facilities made us the logical choice."

Headed by Lead Editor Christopher Weed, the i.d.e.a.s. team had three days to edit both HD and standard definition footage from regular season games, player interviews and clips from the team celebration event. "In 72 hours we logged over 60 editing hours in three edit suites before uplinking Saturday at 10 a.m.," comments Weed.



About the All-America College Football Team Announcement
The broadcast of the top gridiron players, as selected by the Football Writers Association of America, was made famous in years past by Bob Hope who traditionally made the announcement during his annual Christmas special. This year the network broadcast of the 2004 All-America College Football Team announcement marks the first year ABC has produced the broadcast.


About i.d.e.a.s.
After 13 years of operation as part of The Disney-MGM Studios, i.d.e.a.s. was acquired by its founder, Bob Allen, from The Walt Disney Company as part of a management buyout in July of 2001. A widely respected story consulting, production and post-production company, i.d.e.a.s. develops integrated communication tools and solutions, handling everything from story concept and development, creative design, video/DVD production, simulation training, high definition (HD) production, original content programming, and guest experience review.

For more information visit www.integrityarts.com i.d.e.a.s., ABC, ABC, ABC Sports, high-definition, John Lux, post-production, Christopher Weed, Football Writers Association of America, Bob Allen,


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