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iSammy for iPad® Launches on the App Store®

  (January 24, 2012)

Belmont, CA (PRWEB) January 24, 2012

Backatcha Books® today announced the launch of iSammy, the first in a series of digital interactive books for iPad available on the App Store®. iSammy is an animated storybook application, where a child provides spoken content utilizing a fill-in-the blank recordable technology.     Incorporating their favorite toys, places, and friends into the narrative, a childs reading time with a parent is personalized and transformed.

iSammy creates a new and exciting way to bond with children while stimulating imagination, creativity, and fundamental reading skills. With the easy-to-use record and play cloud icon embedded into each page (video demo), a child's imagination embellishes and steers this story of a little purple suitcase named Sammy as he is discovered in the attic. A gender selection option at the beginning of the story also tailors the page content and colors to a boy or a girl. Providing rich interactive animations, morphed voices, and sound effects throughout, iSammy is ideally suited for children ages 4 to 8 with older kids and adults joining in on the fun.

iSammy is the combined effort of three generations within the Backatcha Books® family. Marygrace Drucker, a grandmother and early childhood educator from Livingston, New Jersey, had written a series of "Sammy the Suitcase®" stories while teaching kindergarten. Sharing the stories with her daughter Karen Drucker, a veteran in the semiconductor field and Co-founder of Backatcha Books®, Ms. Drucker created the idea of a fill-in-the-blank electronic storybook designed to immerse a child into the narrative and create a more personal reading experience.

Marygrace also shared the stories with her seven-year-old granddaughter, Morgan, who fell in love with them. As part of the production team, Morgan provided the voice-over narration for the Sammy character as he speaks and interacts with the reader in the app. Marygrace explains from a parents viewpoint, the app incorporates a childs own life experience and they become part of the story building language and communication skills while fostering creative thinking. Equally important is the underlying idea that readingand also writing, is fun. As an educator for 35 years, it became clear to me during testing that the app was very effective---my granddaughter Morgan was inspired to write her own stories after using iSammy. It empowered her and sparked confidence in her writingsomething that is not easy to achieve at her level of language development."

James Baka, Cofounder of Backatcha Books® , expands further on the Backatcha Books® platform(patent pending). Using our fundamental principal of a childs own recorded voice creates a personal context, a more meaningful literary experience, and a higher probability of long term memory retention. This basic concept of contextual recording and playback within the Backatcha Books platform can also be applied to apps focused on spelling, math, phonics, and foreign languages.     We are excited about helping kids develop a broad spectrum of academic skills using our familiar and fun characters introduced by iSammy in our future titles."

iSammy creates a window into a childs world and allows parents, teachers and caregivers to bond with children in new ways enabled by technology. Sharing their favorite things, new friends, and feelings in a loving and fun environment, iSammy can unlock that secret world inside of children.


  •          Children love to hear their own voice--and their funny morphed voice too
  •          Asserting independence, they have control over the story
  •          Talking about their own world, iSammy empowers children
  •          A childs thoughts and fantasies come to life in the story
  •          Reading iSammy again and again, a child can incorporate new experiences each time
  •          Theres fun hidden objects and interactive touch animations throughout


  •          Provides insight into a childs world
  •          Advances reading skills with a personal context and makes it fun
  •          Reading time is active and not passive
  •          Draws out a childs experiences in secure and protected surroundings
  •          Fosters imagination and creative thinking
  •          Challenges and empowers children to think for themselves
  •          Creates a fun environment to bond with a child
  •      iSammy provides fun and memorable time together filled with teachable moments

About Backatcha Books®
Based in California, Backatcha Books® is a publisher of children's educational and novelty apps for iPad, iPhone, and iPod Touch. For more information, please visit our website.
"Like Us" on Facebook here.
Follow Backatcha Books on Twitter at this link.
Download iSammy for iPad today.

Apple, iPad, iPhone, and iPod touch are trademarks of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.


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