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iSIGN Media Completes Canada Wide Mobile Advertising Network in the Mac's Convenience Inc. and Couche-Tard Inc. ChainWorld's Largest Interactive Digital Signage Network to Reach Over 1.5 Million Mobile Devices Per Day (March 15, 2012)
TORONTO, ONTARIO -- (Marketwire) -- 03/15/12 -- iSIGN Media Solutions Inc. ("iSIGN" or "Company" (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, announced today that the Company has met their March 15 installation deadline and has successfully installed their Interactive Marketing Solution ("IMS") 3.1 software, which is ready to begin broadcasting live throughout Mac's Convenience Inc. and Couche-Tard Inc. stores across Canada, spanning more than 1,201 locations as of today's date and shortly to over 1,400 Mac's/Couche-Tard stores, connecting with a minimum of 1.5 million mobile devices every day.
With the mobile advertising network successfully installed, Mac's/Couche-Tard is preparing their broadcasting content so that iSIGN's IMS solution will be able to interact with mobile devices within proximity of Mac's/Couche-Tard stores across the country, sending free of charge and permission-based interactive advertising messages related to specific Mac's/Couche-Tard products and promotions that are relevant and timely. Representing iSIGN's mobile advertising solution and the "Mac's Goes Mobile" launch will be iSIGN's ambassador Ashleigh McIvor, Canada's Olympic Gold Medalist and Skicross Champion.
Now fully operational, iSIGN's IMS solution will gather real-time shopper audience metrics, enabling advertisers to gather instant information on shopper preferences and behavior, while delivering greater Business Intelligence and measurable redemption rates to generate ROI at significantly less than the cost of traditional advertising methods. iSIGN sales representative agencies are already presenting the network to advertising agencies.
"Until now iSIGN's IMS solution within Mac's/Couche-Tard's has been 'discovering' - or locating nearby mobile devices via Bluetooth(TM) and interacting with more than 812,900 mobile phones per day. But learning customers' habits, needs and shopping desires is only part of what our technology can do," said Alex Romanov, iSIGN'S Chief Executive Officer. "Once advertising content is delivered through our solution it can be used to its full potential, helping Mac's/Couche-Tard stores engage with and draw in more consumers who are nearby and primed and ready to purchase. With access to confirmed shopper data and analytics, iSIGN will help Mac's/Couche-Tard and other advertisers paint the most accurate picture of shoppers to date."
Thanks to iSIGN's location-aware technology Mac's/Couche-Tard will be able to engage with potential customers within 300 ft. of any Mac's/Couche-Tard location via Bluetooth(TM) and eventually Wi-Fi technology, while receiving a wealth of data and shopper metrics. By delivering daily data on an unparalleled scale, Mac's/ Couche-Tard can expect a significant return on investment, while engaging with consumers in convenient new ways.
About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V) Additional information can be found at www.isignmedia.com.
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