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iPhone App Pocket Wine Pioneers Taste Profiling For Wine Lovers

  (December 01, 2011)

(PRWEB) December 01, 2011

iPhone app Pocket Wine is the first application to reveal a personal taste profile for wine lovers by identifying the wines best suited to their palate. A carefully designed taste profiling tool, built into the app by developer Wine Paradigm, is the result of extensive research and takes the form of a multiple choice questionnaire. Simple to complete, it displays a users Taste Profile as a percentage preference for each of six wine styles. By discovering their taste profile, wine lovers gain new insight, enabling them to get more pleasure and enjoyment from wines.

Pocket Wines taste profiling tool is ground-breaking, says Mike Finegan, CEO of Wine Paradigm. Before, there was no way to discover your Taste Profile and how it relates to wine now thats changed for good! Each of us has a unique taste profile which is clearly reflected in the food and drinks we like and dislike. This is down to three main factors: our genetic makeup, our number of taste buds and life experience. Access to their taste profile greatly adds to a wine lovers enjoyment of wine, giving them a deeper understanding of the wines they prefer. Taste profiles for friends and colleagues can be added to the app and shared on Facebook, enabling users to connect in a new way with other wine lovers.

In addition, the Pocket Wine app innovatively unlocks the complex world of wine - it is already one of the most popular iPhone wine apps in the US, UK and Canada. Based on unique wine style definitions, it enables users to easily navigate, explore and gain a clear understanding of all the major grape varieties and blends. Food and wine matching is demystified for users in a simple and practical way. The app is designed as an indispensible guide to table wines, for the novice and keen wine enthusiast alike.

Pocket Wine can be purchased for $3.99 from the app store and full details are available at

Mike Finegan
Phone: 00353868178838
Email: mike(at)wineparadigm(dot)com
Developer: Wine Paradigm
Link to the App Store
App Screenshots available on Flickr


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