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iPhone 3GS Now Powers Free Personal Video Channel Publishing

Magnify Mobile „¢ Enables On-the-Go Video Upload and Sharing;; Users Receive One Free Magnify Video Channel with Download (September 23, 2009)

DMN Newswire--2009-9-23--Creating a Mobile Video Channel is now fast, easy, and free., a leading provider of Social Video Solutions for Publishing, eCommerce, and Communities, today announced the official release of its Magnify Mobileâ„¢ solution, which enables iPhone users to shoot, upload, store, and share their personal videos on a Magnify-hosted channel for free.  Magnify Mobile enables users of iPhone 3GS devices to Instantly submit videos to channels that they create -- for free -- on and create playlists, make comments, reviews, and integrate design templates, content controls, site reporting, and monetization tools.  "Personal video syndication is now a mobile experience, like taking a still photo, and truly captures the lives and interests of users," said John Fletcher, analyst with SNL Kagan. "With iPhone video recording capabilities improving, we project that the mobile video creation category will explode, and the Magnify Mobile platform is an ideal way for relevant content to be delivered across vertical networks in a seamless manner."

The personal video channel has -- even with the user-generated content revolution now heading into "Internet middle age" -- been a problematic issue for most video consumer-producers.  With U.S. online video spending projected to reach $2.9 billion by 2010, provides for easy search, sort, and delivery of video based on a site's niche interests -- whether Native American videos, real estate, travel, gardening or skateboarding -- and enable discovery and ranking for both relevance and entertainment value.

Magnify Mobile is an extension of the Magnify Network, which enables websites -- including;; New York magazine,, - to curate video in a way that is relevant to users' specific interests.  The company, which counts more than 62,000 customers, has deep roots in television and documentary film production, and the Magnify Mobile app combines the best approaches of user-generated video content with online publishing and advertising tools.

"I got into television twenty years ago to create video communities, and tools such as the iPhone are truly democratizing video publishing in a way that was never before possible," said Steve Rosenbaum, founder and CEO of Magnify, who was a creator of MTV's ‘Unfiltered' show, a precursor to the Internet-age video community.  "The Magnify Mobile app, we feel, is an ideal solution to on-the-go video publishing and management. Now video publishing is in the hands of experts, enthusiasts and consumers, essentially; we are creating a more rewarding experience for video publishers and viewers alike."

iPhone 3GS users can submit videos from other sources to their Magnify channels.  Magnify Mobile provides users with greater levels of customization than traditional social networks, such as Facebook, as users design and layout their individual channels to fit their personal tastes.  Whether for a personal hobby, club, sports team, or hobby, users can also customize -- for free - their Magnify channels for syndication on their home TV or personal media center, such as Boxee.

Magnify Mobile is initially available on the iTunes App Store, and will eventually be developed for other smartphone platforms, including Blackberry and Android.  

Some featured Magnify channels include:




Taste of Home

Birds and Blooms

New York Magazine





Communities & Hobbies:                             




Live Earth

Susan Boyle


ABOUT MAGNIFY.NET platform currently provides video discovery, upload,  and encoding to more than 62,000 publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. The Network provides a cost-effective and automated service that features and delivers a unique and engaging video mix. For more information, please visit the company web site at or contact Billy Linker at [email protected].

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EDITOR'S NOTE: If you would like a color photograph of Steven Rosenbaum, founder and CEO of; screenshots of Magnify Mobile; video of Magnify Mobile, or screenshots from Magnify customer sites, please contact Chris Pfaff at [email protected] or 201-218-0262




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