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iPass Expands Channel Opportunities in Europe for Enterprise Mobility Partners With Complementary Mobile Device Management Strengths

The Proliferation of 'Bring-Your-Own-Device' (BYOD) Culture in Enterprises Presents Significant Opportunities for Resellers With MDM Market Technology Adjacencies (May 10, 2012)

LONDON -- (Marketwire) -- 05/10/12 -- iPass Inc. (NASDAQ: IPAS), the global Wi-Fi services and enterprise mobility leader, today announced the expansion of its European channel partner program to target mobile device management (MDM) market adjacencies. Through these initiatives, iPass aims to recruit new MDM channel partner experts to help them capitalise on the growth of remote working and consumerisation of IT.

"Businesses are looking for solutions that offer insight, security and cost-control into an increasingly mobile workforce with a growing 'bring-your-own-device' work culture. iPass value-added-resellers (VARs) can help companies address these issues with iPass Open Mobile, which offers IT departments an efficient way to deal with onboarding multiple devices, controlling network costs and offer access to the world's largest Wi-Fi network to keep mobile workers securely connected and productive everywhere," said René Hendrikse, iPass vice president EMEA.

Partners with MDM expertise will be able to complement their existing mobility solutions with the iPass Open Mobile platform that provides access to the world's largest commercial Wi-Fi network, with over 800,000 hotspots in 118 countries worldwide. The simplified iPass channel program offers the chance to gain a competitive edge and expand revenues with a predictable and recurring stream, by selling complementary market services such as secure remote access and mobile connectivity management.

"By providing the channel with a range of sales and marketing support we are enabling them to respond and monetize to some of the challenges highlighted in the Mobile Workforce Report," said Hendrikse. "Businesses are becoming increasingly frustrated with 3G costs and there exists a significant opportunity for resellers to present seamless global Wi-Fi access. The new channel program provides resellers with the tools necessary for successful selling, ensuring that staff have the training and support to help them close opportunities and benefit from recurring customer revenues," added Hendrikse.


Participating resellers can benefit from the substantial joint sales and marketing program, with marketing development funds, business development assistance and sales leads to further increase their revenue generation potential. iPass will also assist partners with case study and press release development to help to attract new customers.

About iPass Inc.
iPass helps enterprises and telecom service providers ensure their employees and subscribers stay well connected. Founded in 1996, iPass (NASDAQ: IPAS) delivers the world's largest commercial-grade Wi-Fi network and trusted connectivity platform. With more than 780,000 Wi-Fi hotspots across 118 countries and territories, iPass gives its customers always-on, frictionless connectivity anywhere in the world -- simply, securely and cost-effectively. Additional information is available at www.iPass.com or on Smarter Connections, the iPass blog.

iPass® is a registered trademark of iPass Inc. Open Mobile is a trademark of iPass Inc. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. All other trademarks are owned by their respective owners.

Media Contacts:
US:
John Gallagher
iPass
Tel. +1 650 232 4233
Email: pr@ipass.com

UK:
Leila Hajaj
Spark
Tel: +44 (0)20 8392 4071
Email: leila@sparkcomms.co.uk


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Related Keywords: Channel, Mobile device management BYOD, enterprise mobility, Bring your own device, WI-Fi, MDM, VARs, Marketwire, Inc., , Business, Other,

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