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(January 11, 2012)

PALO ALTO, Calif., Jan. 11, 2012 (GLOBE NEWSWIRE) --, a new viral social network is creating a buzz online and has already been nicknamed "The Facebook for Food." Founders Jacob Baloul and Bryan Pivik are revolutionizing social media by creating what looks to be the next biggest social network for food lovers around the world.

In a recent interview by CNN, Co-Founder, Jacob Baloul explains how "iMunchie is going to change the way people experience food online." Baloul tells CNN, "iMunchie is translated into 8 languages and can be accessed from any device. Our focus is to connect people and cultures around the world through fun food experiences." Baloul calls iMunchie "the Facebook for food, the LinkedIn for chefs, the Google for recipes, the Pandora for munchies and the online version of the hit TV show 'Top Chef' all in one."

In just a few days, the iMunchie iPhone / iPad App already had thousands of downloads. Download the free app and experience the phenomena first hand here:

Social media experts have categorized iMunchie to be part of a growing trend called "The Facebook Killers." Baloul replies and says, "Facebook has redefined the social network space, I take my hat off and thank Zuckerberg for what he has done. We studied him as well as other players, and we learned a lot. That being said, I also believe that Facebook lost its original essence, which was to reunite long lost friends. It has become too big, too noisy, and too scary for many people. All we did is carve out the food social aspect from the great clutter generated within these monster social networks. In other words, if the big social networks represent the big virtual worlds of the internet, then we believe that there is also a place for virtual countries, states, cities, and even virtual neighborhoods. Virtual space is just a reflection of the physical, and it is important to bring more warmth and sense of community to this relatively new and cold virtual existence. iMunchie brings it back to friends basics; 'show me what you had for lunch today' or 'what healthy snack do you recommend I eat.'"

"With iMunchie, users upload recipes, pictures & video, tag food, review and share restaurants and even compete in iMunchie Tournaments. Join and compete for cash and prizes. Its super fun and easy to compete in our recipe competitions," says Co-Founder, Bryan Pivik. "We designed a very friendly and easy to use interface which can be accessed from any device - desktop, tablet or smart phone. It delivers a fun and lite foodie experience based on real user generated content," says Pivik.

"Ask 100 random people off the street to name the dominant food social network online and I guarantee you that you will not find a majority. G-d willingly, and you will ask that same question, this time, next year, and the people will say without a doubt,," says Baloul with humble confidence.


Watch more footage from the CNN interview here:

The iMunchie, LLC logo is available at

CONTACT: Jacob Baloul
(650) 353-4264
[email protected]

iMunchie, LLC Logo

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