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iFactory and De Gruyter Launch the New De Gruyter Online

(January 11, 2012)

BOSTON, MA -- (Marketwire) -- 01/11/12 -- With access to 52,000 titles, approximately 155,000 book chapters and more than 220,000 journal articles, the new De Gruyter Online [] has launched!

A collaboration with award-winning Boston-based agency, iFactory, the new De Gruyter Online is the publisher's new integrated online platform. The new website provides instant access to online journals, book content and print titles. The convergence of print and web under one roof replaces its previous platform, Reference Global.

"Logistically, it was immensely challenging to replace multiple websites with one," said Dr. Sven Fund, Managing Director of De Gruyter. "iFactory was the best partner to handle this task."

The new site is built on iFactory's publishing platform, PubFactory. PubFactory provides a single unified platform for all of De Gruyter's content, including: journals, eBooks, reference databases, directories, and print books. There is also a custom publishing component, providing De Gruyter with the capability to create POD print books.

The new user interface delivers simplified, more intuitive navigation, which is better tailored to the diverse information needs of users. Advanced personalization features allow users to work with content in a variety of ways: content alerts, annotations, and searches can be saved, as well as a personal virtual bookshelf for titles, chapters, and articles. Librarians may subscribe to subject newsletters with eTOC, saved search, and citations alerts.

"The De Gruyter platform was a great validation of the core architectural choices that we made with PubFactory," said Tom Beyer, Director of Publishing for iFactory. "The synergies provided by bringing all content into a single platform are huge. In addition, the integration with De Gruyter's backend systems is unparalleled which was the key to providing a truly seamless user experience. It's tremendously exciting to see this go live."

About iFactory
Since 1992 iFactory has delivered innovative, inspiring, and intelligent interactive solutions to more than 150 organizations in a variety of verticals including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, please visit

About De Gruyter
An independent academic publishing house, De Gruyter can look back on a history spanning over 260 years. The publishing group with headquarters in Berlin and New York annually publishes over 800 new titles in the humanities, medicine, science and law and more than 170 journals and digital media.

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Media Contacts:
Lori LoTurco
Marketing Manager
iFactory/RDW Group
Email Contact

Ulrike Lippe
De Gruyter
+49(0) 30 260 05 153
Email Contact

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