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iFactory Redesigns the New

(April 10, 2012)

BOSTON, MA -- (Marketwire) -- 04/10/12 -- Featuring a new Research Library, interactive infographics and a vibrant new look, the new Graduate Management Admission Council [] website has launched!

Designed by award-winning Boston-based agency, iFactory, "The new helps management programs around the world interact with our research, connect with students, and learn about professional development opportunities in an interactive and dynamic way," said David Moldavsky, Vice President, Web Strategy and Operations. "iFactory's design and features provided our organization with a sophisticated, bold new look online."

Key features of the new site include:

  • The new Research Library featuring advanced filtering options for articles and interactive reports
  • Improved site search which includes filtering options for search results
  • An interactive map providing views of GMAT-Accepting and GMAC Member Schools from all over the world
  • Key site content translated into 7 different languages

"With our shared focus on servicing business schools of the highest caliber, GMAC has been the perfect partner and client," said Alen Yen, President/Creative Director of iFactory. "GMAC's insightful analytics provided a perfect opportunity to produce an interactive site experience tied to intelligence. We were able to leverage our experience working with top-10 business schools to deliver an architecture, visual design, and brand experience that resonates with GMAC's members and constituents. We are grateful for the chance to have assisted them in the overhaul and evolution to their web presence."

About iFactory
Since 1992 iFactory has delivered innovative, inspiring, and intelligent interactive solutions to more than 150 organizations in a variety of verticals including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, please visit

About GMAC and the GMAT exam
The Graduate Management Admission Council ( is a nonprofit education organization of leading graduate business schools and owner of the Graduate Management Admission Test (GMAT® exam), used by almost 5,400 graduate business and management programs worldwide. GMAC is based in Reston, Virginia, and has regional offices in London, New Delhi and Hong Kong. The GMAT exam -- the only standardized test designed expressly for graduate business and management programs worldwide -- is continuously available at nearly 600 test centers in over 110 countries. More information about the GMAT exam is available at

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Media Contacts:
Lori LoTurco
Marketing Manager
iFactory/RDW Group
Email Contact

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