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iCookbook Takes the Cake at MediaPosts Appy Awards!

  (March 20, 2012)

San Francisco, CA (PRWEB) March 20, 2012

Publications International, Ltd. (PIL), the worlds leading publisher of favorite brand name cookbooks, is proud to announce its acclaimed food preparation app iCookbook beat out some stiff competition to win the 2012 Mediapost Appy Award for cooking apps! The Appy awards are some of the most prestigious awards in the mobile industry and are judged by a virtual who's who of top names in mobile including executives from app superstars Zynga and Popcap, editors of Macworld, MacLife and Endgadget publications, and digital agency heads from Wunderman, RT+P, WWD&S and Mr. Youth.

Were thrilled about this high-profile recognition, said Jerry Croft, President of the Cooking Division and Digital Media at PIL. iCookbook is a top seller in the iTunes store and was just featured nationally on The Today Show. People are really taking notice of iCookbook and awards like this are huge validation that we have a really great app that people love to use.

iCookbook is the only food preparation app to use voice command technology (iOS) for recipe preparation, leaving cooks free to cut, mix and sauté without touching their iPhone screen. Furthermore, version 2.0, in addition to being developed for both iPhone® and iPad®, boasts several brand new features that take advantage of everything iOS 5 has to offer including:

How-To videos showing the proper techniques for some of the trickiest kitchen skills
iCloud sync stores recipes and shopping lists to the cloud for sharing between iOS devices
Airplay® video support allows recipes and videos to be pulled up on the big screen via Apple TV®
User ratings of all recipes instantly show the most popular dishes

The best tools need the best recipes, and iCookbook starts with more than 2,000 individual recipes created by some of the top brands in the food industry. Thats the equivalent of 20 full size cookbooks. Each recipe is accompanied by a high resolution, full-color photograph and full preparation instructions. These recipes can be shared with friends via email or Facebook. Finding new recipes is a snap with dozens of search and sort filters ranging from ingredient to occasion!

Every month iCookbook releases a FREE recipe pack with great new dishes to download. The built-in iCookbook store is also full of dozens of unique, hand-curated specialty recipe packs such as Tourney Time Munchies, just in time for the NCAA Tournament, Extraordinary Slow Cooker Recipes, Vegetarian , Gluten-Free Favorites and more for purchase.

About Publications International, Ltd.:
Publications International, Ltd. (PIL) is one of North America's leading publishers of consumer periodicals, producing more than 400 new book titles each year and printing more than 20 million books annually. PILs Cooking Division publishes cookbooks under license with many renowned brands, including Crock-Pot, Campbell, Hershey's, and Kraft, and also publishes its own line of cookbooks and cooking magazines.

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