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hsr/ny mixes Cingular campaign for BBDO

To promote the world’s first phone with iTunes, hsr/ny Mixer Steve Rosen completed the audio post for a new campaign, Cingular Holiday, for  Cingular Wireless and their agency BBDO (New York, NY). The trio of television spots, Alter Ego Girl, Alter Ego Guy and Hispanic, began airing nationally on  September 8th.

 The Faders’ song “No Sleep Tonight” underscores Alter Ego Girl which demonstrates how the iTunes compatible ROKR phone works. Walking through the City, a girls reflection dances to the beat of the tune on her MP3 player. Her cell phone rings, pausing both the music and her dancing reflection. She takes the call, goes back to her music and her “alter ego”  rocks on.  In a variation of the spot, Alter Ego Guy, a young mans reflection dances through the city to Bent Fabric’s “Jukebox.” The third spot is an Hispanic variation of the others.  Each promotes  the new phone and is tagged, “100 tunes to go. Only from Cingular. Raising the bar.” Steve Rosen completed the audio post utilizing a Soundtracs DPC-II digital console and Digidesign Pro Tools.

 Representing BBDO were Chief Creative Officer David Lubars; Sr. Executive Creative Director    Charlie Miesmer; Creative Directors Susan Credle and Steven Rutter (New York); Creative Director/Copywriter Jeff Nixon (Atlanta); Creative Directors/Art Directors Rich Wakefield and Dave Stanton (Atlanta); Executive Producer    Bob Emerson; Senior Producer Nicole Lundy and Senior Music Producer Melissa Chester. 



The spots were lensed on the streets of New York by @ Radical Media (Los Angeles, CA) and Director/Animator Dave Meyers, Assistant Director Dave Dean, Executive Producer Frank Stiefel and Producer Joseph Sassone. Outpost Digital  (New York, NY) Editor Chris Davis and Producer  Laura Kirby. Film-to-tape was handled by Colorist Tim Masick of Company 3 NY (New York, NY). Postproduction was completed at  Zoic (Los Angeles, CA) by  Compositor John Shirley and Producer  Leighton Greer. 

The music for the three spots was licensed.  Girl utilizes  “No Sleep Tonight” by Faders; Guy, “Jukebox” by Bent Fabric; and  Hispanic,  “Brinca” by DJ Kane. hsr/ny, one of the nation’s pre-eminent audio facilities serving feature film, advertising, television, and radio,  is headquartered at 420 Lexington Avenue, Suite 1934, New York, NY 10170; (212) 687-4180; (212) 697-0536.


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Related Keywords:BBDO , hsr/ny

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