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hsr/ny Spots Help NYC Show ?Were Ready

Campaign helps bid for the 2012 Olympic Games (July 06, 2004)

New York City is contending for the honor of hosting the 2012 Olympic Games in the most competitive field in history, which includes London, Madrid, Moscow and Paris. This time next year the International Olympic Committee will name the Host City for 2012. To prove Were Ready, NYC2012 and DDB New York have created a :60 spot (with a :30 cutdown) to support New Yorks quest to bring the 2012 Olympic Games to the City. To support that bid, hsr/ny Engineer Bill Smith completed the audio mix for the spots which began airing in New York on June 29th .

In Were Ready, Comedian Jerry Seinfeld, while traveling through Manhattan, notices that New York is truly ready for the 2012 Olympic Games: Someone grabs his cab hey, New York has the competitive spirit; A trip past the United Nations reminds him that we already have everyones flag; One look at the Statue of Liberty demonstrates that New York has one hell of a torch; Heading south to Washington Square it dawns on Jerry that we will need an Olympic Village, and New York has a village; A traffic jam proves New York has plenty of gold (cabs, that is); even a stop to buy a bagel underscores Manhattans readiness for The Olympic Games as five hot bagels slide off a tray and form the world famous Olympic rings logo.

To complete the audio for these spots Engineer Bill Smith utilized a Soundtracs DPC-II digital console and a Fairlight digital workstation.

DDB New York Producer/Music Producer Scott Kemper said of his experience working with hsr/ny, ?Everyone at hsr is continually so accommodating and Bill was, as usual, very efficient. Not only do Bill and I work well together, we make each other laugh quite a bit. It's nice to have a good laugh during the chaos of completing a, with Bill, there is always complete trust. After we complete the mix and I leave, I know all dubs, postings and re-lays will be perfect and on-time.

Representing DDB New York (New York, NY) were Creative Director Lee Garfinkel, Copywriters Mike Sullivan and Laura Esteve, Art Director Yinbo Ma, and Producer/Music Producer Scott Kemper.

Lensed on location in Manhattan, the spots were produced by @ Radical Media (New York, NY) with Director Steve Miller, Executive Producers Jon Kamen and Greg Carlesimo and Producer Matt O'Shea.

Mackenzie Cutler (New York, NY) and Editor Dave Koza, Assistant Editor Mona Salma and Sound Designer Marc Healy were responsible for the offline.

Colorist Chris Ryan and Visual Effects Artist Eric Gelgand of Nice Shoes (New York, NY) provided the postproduction.

The musical underscore was created by Sacred Noise (New York, NY) and Composer/Arranger Chuck Lovejoy, Creative Director Michael Montes, Executive Producer Jeff Rosner and Producer Jason Menkes.

About hsr/ny
hsr/ny, one of the nations pre-eminent audio facilities serving feature film, advertising, television, and radio, is headquartered at 420 Lexington Avenue, Suite 1934, New York, NY 10170; (212) 687-4180; (212) 697-0536.


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Related Keywords:hsr/ny, Olympic Games, We?re Ready, NYC2012, DDB New York, Bill Smith, Soundtracs, DPC-II, Fairlight, Scott Kemper, Lee Garfinkel, Mike Sullivan, Laura Esteve, Yinbo Ma, @ Radical Media, Steve Miller, Mackenzie Cutler, Dave Koza, Chris Ryan, Eric Gelgand, Nice Shoes, Sacred Noise, Chuck Lovejoy, Jason Menkes,


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