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hsr/ny Records Loews' Ultimate Film Fan Contest WinnerAcapella version of theater chain's jingle airing on in-theater video monitors chainwide (January 25, 2005)
For the Loews Cineplex Entertainment Ultimate Film Fan contest and The Ad Store (New York, NY) hsr/ny Mixer Henri Perotti recorded first place winner Karisa Merrit's personal acappella rendition of the popular Loews jingle ?Thank you for coming to Loews, sit back, relax, enjoy the show." The :15 ad began screening on in-theater video monitors in Loews theaters nationwide the first of the year.
Semi-finalists, drawn from a national sweepstakes, local market events and jingle competitions, were brought to New York and, at Loews Lincoln Square Theater in Manhattan, Karisa Meritt was named the Ultimate Film Fan contest winner.
Henri Perotti recorded Merritts rendition of the every popular ditty on a Fairlight QDC.
Merritts grand prize included a Loews Cineplex Entertainment Lifetime Movie Pass, 100 DVDs of the her choosing and the opportunity to record the Loews Cineplex Entertainment commercial jingle.
The spot was lensed by U Direct Productions (New York, NY) and Director Gabe Harris. Representing The Ad Store (New York, NY) were Creative Director Brian Flatow and Producer Marc Pascucci. Loews Cineplex Entertainment was represented by Executive Producer Lauren Becker.
hsr/ny is New Yorks largest independent full service audio post-production facility. With 15 state-of-the-art studios, including several pre-production, sound design and music production rooms staffed by the best sound mixers in the city, hsr provides its clients with a complete audio solution, as it has for over 29 years. hsr/ny is headquartered at 420 Lexington Avenue, Suite 1934, New York, NY 10170; (212) 687-4180; (212) 697-0536.
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