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hsr/ny Casting Division Taps Karaoke TalentThe three spots are similarly themed (January 27, 2006)
After more than twenty years of the highly successful ?Friends Dont Let Friends Drive Drunk campaign, The Advertising Council and the U.S. Department of Transportations National Highway Traffic Safety Administration (NHTSA) have expanded the focus of their Drunk Driving Prevention campaign to target ?buzzed driving. It is easy to tell if you have had way too many, but what if youve had just one too many? For the humorous campaign designed to bring a serious subject, ?buzzed driving, to the publics attention, hsr/nys independent casting division, Broadcasters, wrangled the talent. The trio of :30s, Karaoke, House Party and Drum Solo, were created by Mullen (Wenham, MA) launched December 28, 2005.
The three spots are similarly themed. For example, in Karaoke, at the mic in a bar one out of control fella bumps, grinds and croons his way through the Roy Orbison classic, ?Crying, seemingly unaware of just how many he has downed. While we might enjoy his over the top antics, statistics show that driving while impaired remains one of the most frequently committed crimes in the United States, killing one person every thirty minutes and affecting one in three Americans. In 2004 alone, over 15,000 people died in crashes where a driver or motorcycle operator had a .01 BAC or higher and, of those, nearly 13,000 involved crashes where the driver had an illegal BAC level of .08 or above. The ?buzzed driver is one who drinks too much and drives, but does not consider himself a hazard on the roadway or a drunk driver because he believes his drinking is ?moderate. The expanded campaign is designed to correct that perception by instilling the notion that if you are ?buzzed youre too impaired to drive safely. The spots clearly makes the point that ?Buzzed driving is Drunk Driving.
?The previous ?Friends don't let friends drive drunk campaign has saved thousands of lives. However, there are folks who have had a ?few who are driving home under the influence and ?one too many or ?several too many' can be deadly. The Karaoke singer in one of the spots is drunk. The onlookers at the club are buzzed. Neither should be driving. Over the years we have been conditioned to help keep drunks from getting behind the wheel but this spot makes the point that someone with a buzz on should also be stopped, explained Stacy Seidel of Broadcasters.
Representing hsr/nys ten-year-old independent casting entity were Broadcasters Stacy Seidel and Lisa Fischoff.
The Mullen creative team included Chief Creative Officer Edward Boches, Group Creative Director/Copywriter Tim Cawley, Group Creative Director Art Director Michael Ancevic and Producer Zeke Bowman.
The live-action spot was lensed by Epoch (New York, NY) and Director Matt Smukler, DP Wyatt Troll, Executive Producer Doug Halbert and Producer Marc Marrie.
Editor Steve Hamilton of Mad Mad Judy (New York, NY) provided the offline editorial with an assist from producer Heather Brown and Assistant Editors Jeff Drury and Melissa Unger.
The conform and visual effects were supplied by Brickyard VFX (Boston, MA and Santa Monica, CA) by Flame Artists Todd Guthridge, Robin Hobart and Peter Bullis. The film-to-tape was provided by Colorist Chris Ryan of Nice Shoes (New York, NY).
The final audio mix and sound design was completed at Soundtrack Recording Studios (Boston, MA) by Engineer Mike Secher who created an arrangement of the Roy Orbison hit ?Crying for the spot. .
hsr/ny, a SAG and AFTRA signatory, established its full service commercial production division and voice casting service for radio and television in 1995. Seidel and Fischoff head the division which casts radio, voiceover and on-camera talent for commercials, industrials, animation, Internet, CD-ROMS, and celebrity talent.
hsr/ny, one of the nations pre-eminent audio facilities serving feature film, advertising, television, and radio, is headquartered at 420 Lexington Ave., Suite 1934, New York, NY 10170; (212) 687-4180; (212) 697-0536. Broadcasters can be reached directly at (212) 986-5257.
Related Keywords:hsr/ny , Casting Division, Karaoke Talent , National Highway Traffic Safety Administration