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guru Adds Amy Robson and Mark Cutler to Team

Animation and design studio also signs U.S. reps Blah Blah Blah and The Candy Store (August 17, 2005)

Amy Robson joins guru

Amy Robson joins guru

guru has added Senior Producer Amy Robson and Art Director Mark Cutler to the team. guru has also brought on board two new commercial reps for the East Coast region and The Candy Store for the Midwest. The company is currently wrapping a four-spot campaign for Teletoon network’s “The Detour” programming block, it’s third effort for the station. Last year’s campaign went on to win a BDA Award and a Promax.

Toronto native Amy Robson comes to guru from London-based feature film effects shop Machine, where as Senior Producer she supervised the delivery of 50-plus effects shots for “Harry Potter: Prisoner of Azkaban,” and worked on feature films for the European market. Prior to Machine, she spent four years at Eye, also in London, where she moved up from PA to Senior Producer, overseeing 3D animation jobs for commercials and music videos. After more than five years in the UK, Robson return to her roots in Canada. She began her career in film while working in Australia on the set of a Hallmark MOW called “Noah’s Ark.” Robson graduated from the University of Windsor, Ontario with a degree in media studies.

Said Robson, “When I left London, it was a ‘now or never’ sort of thing. I knew if I stayed longer, I’d never make it back to Canada. Fortunately, when I was scoping out producer jobs, I discovered guru. After meeting with (executive producer and owner) Frank Falcone and his team, I knew this was the place for me. I’ve worked at several large effects studios in the UK, so I’m going to enjoy being part of a close-knit boutique, because I think that’s where creativity really thrives. guru is just the right size for maintaining a fun, unique character.”

Also joining guru is art director Mark Cutler, who previously worked with guru founder Frank Falcone at Toronto animation and effects company Topix, where Falcone was animation director. The two collaborated most notably on a spot for Comdisco, which garnered a Clio Award for “Best Computer Animation.” While at Topix, where he worked from 1996 to 2000, Cutler also directed two music videos for Canadian artists Sloan and The Flashing Lights, both of which were nominated for Much Music Video Music Awards in 2000.

Cutler was once an aspiring commercial pilot, before the animation world reeled him back in. Also an accomplished photographer, Cutler spent most of 2004 and 2005 traveling through Southeast Asia. His photo-documentary on cockfighting in the Philippines will be exhibited in an upcoming gallery show in Toronto.

“I respect Frank immensely as both a businessperson and an artist, and that was the catalyst in my joining guru,” said Cutler. “He has a very intellectual creative approach, and is willing to push the boundaries aesthetically for his clients, rather than go for cookie-cutter animation, which you can find anywhere.”

guru has also signed on two new territorial sales reps. New York City-based Blah Blah Blah will handle the US East Coast region, while Chicago shop The Candy Store will handle the Midwest.

Said Jim Deloye of The Candy Store, “Guru is inventive and versatile in its ability to create different types of performance-driven character animation. This is what makes guru stand out from other animation and design companies.”

About guru
guru is an award-winning animation studio specializing in 3D character animation and design for television and film. The company’s credits include work for Leo Burnett, FCB, Ogilvy & Mather, YTV, Warner Brothers and Hallmark Entertainment. See the current reel and an archive of past work at

For more information, please contact: Frank Falcone at 416 599 4878, [email protected].


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Related Keywords:guru, Amy Robson, Mark Cutler, Blah Blah Blah, The Candy Store, Animation, design studio, effects, 3D character animation,

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