|Page (1) of 1 - 03/30/06||email article||print page|
eQ takes Buzz to HD ? and beyondAudio post & finish boutique is home to NY?s first Quantel eQ for multi-format finishing (March 30, 2006)
Buzz New York, the full-service audio post and finishing house, has become the first commerical post house in NY to purchase an eQ multi-resolution editing/effects/ grading/ mastering system. Buzz brought in the eQ to add essential high definition capabilities to its finishing services, and to keep its post-production pipeline fast and streamlined for a commercials client base transitioning from standard definition to high definition and requiring a wide range of deliverables.
?Were living in a world where we need to be able to mix any form of media a client brings in and deal with it in real time, said Buzz managing partner and lead Online Editor Peter Flack. ?We have to be able to show our clients the execution of their ideas based on whatever elements they bring to us; 2K, HD or SD. With the flexibility and power of the eQ we can deliver anything they need. There are no blockages in our whole post pipeline.
With a unique boutique approach to multi-service post production that includes 5.1 audio post-production and now, full HD online finishing, Buzz is able to give their clients an accurate feel for their final products, whether their deliverables need to be in SD or HD.
Buzz joint managing partner and Audio Engineer Michael Marinelli explained, ?For example, when working with clients on a 5.1 audio mix on their Pro Tools system, we can output Surround Sound as AAF files and share those with the eQ system. And because the eQ can play eight channels of audio, we can monitor a 5.1 sound track and play it against our HD video material on the spot. Clients are going to be amazed by that kind of efficiency and convenience.
Buzz also opted to equip its eQ system with the QColor in-context color correction option, to enable clients to adjust color right up through the final stages of a project. ?Almost every spot that comes in has some sort of color correction, said Flack. ?With the eQ we can correct it in context, do multiple layers of enhanced color correction its a powerful tool for session work.
Marinelli added, ?The eQ provides our clients with an expansive roster of finishing services that complements Buzzs state-of-the-art audio offerings, providing agencies with the ultimate one-stop environment for the audio and post production of their commercial projects.
Steve Owen, Quantels Head of Product Marketing - Post and DI noted, ?Our goal with the eQ system is to give customers tools that they can use to serve their clients in new ways. Buzz New York has put an eQ to work in the exact environment it was designed for high quality, multi-format, real-time, and with work that can take advantage of the QColor toolset. Were looking forward to seeing the efficiency and revenue impact of eQ on the business of our commercial house customers as they serve customers across SD, HD, and multi-format workflows.
Quantel is dedicated to creating the most powerful and efficient tools for content creation and production in the digital age. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.
For more information visit www.quantel.com.
Related Keywords:Quantel, eQ, Buzz, editing, effects, grading, mastering, QColor, color correction,