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eLayaway, Inc. Makes It Easier Than Ever for Retailers to Offer Layaway

New Products Offer Quick and Affordable Solutions That Drive Sales (March 27, 2012)

TALLAHASSEE, FL -- (Marketwire) -- 03/27/12 -- eLayaway®, Inc., (OTCQB: ELAY) (OTCBB: ELAY), creators of and, the Internet's first and only layaway payment platform, today announced the launch of two new products: the Layaway Generator™ and the Hosted Layaway Department™. Both products are designed to provide online and brick & mortar retailers with the ability to create, automate and manage their own layaway programs. This SaaS (Software as a Service) approach simplifies retailer adoption by eliminating barriers to entry such as cost, implementation time and IT integration. The new products will enhance the Company's ability to service both the enterprise and brick & mortar retail markets with a layaway payment solution that takes only minutes to set up.

"Until eLayaway, retailers did not have a solution to streamline and automate the layaway process," commented Tom Carluccio, Jr, Senior Product Director at eLayaway, Inc. "These new products make us more accessible to a larger and more diverse merchant base."

The Layaway Generator is a web-based application that empowers retailers with a POS style checkout system that can be used to initiate and/or email layaway orders to customers. The Layaway Generator is ideal for retailers looking to start a layaway program or automate an existing one. eLayaway will offer this option as part of their standard merchant membership package. The initial set up fee for the Layaway Generator is $99.95.

The Hosted Layaway Department is the Company's online layaway solution and boasts a white-labeled product showcase that retailers can use to display select products or services. The eLayaway payment option is pre-integrated into the checkout process, making it easy for customers to set up a layaway and complete their purchase. The Hosted Layaway Department is also the perfect solution for retailers looking to develop in-store layaway kiosks. Pricing for this solution is available upon request. Interested retailers should contact eLayaway for a quote.

"The development and launch of these products is a critical step toward meeting our goal of growing our merchant network," said Sergio Pinon, Chief Executive Officer of eLayaway, Inc. "By reducing the time and resources needed to integrate each retailer, we are able to better support our aggressive sales efforts and increase our profitability."

About eLayaway, Inc.
To learn more about eLayaway, Inc., and supported brands, please visit:
For more information about and its technology, please visit:
Retailers' interested in learning more should visit:

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

Investor Relations Contact:
Howard Gostfrand
American Capital Ventures
(305) 918-7000

Media Contact:
Jesse Stickle
eLayaway, Inc.
(877) 352-9292

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