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eGames Brings Social Purpose to Social Games(July 07, 2011)
LANGHORNE, Pa., July 7, 2011 (GLOBE NEWSWIRE) -- eGames, Inc. (Pink Sheets:EGAM) On the heels of the acquisition of Heyday Games, casual games developer and publisher eGames, Inc. today announced a new cause related marketing initiative aimed at elevating social responsibility inside of social games. eGames is developing game content for people over the age of 40 who are either new to the social graph or are "aging in" for the first time and are looking for entertainment that feels familiar and unthreatening. The size of this demographic is enormous and the opportunity to connect with them emotionally unprecedented. According to The Pew Research Center, the 40+ demographic is the fastest growing audience of online/mobile games, now representing 60% of all internet users. This audience spends more time and money online than any other demographic with over sixty million active on Facebook® in the United States alone.
As part of a series of targeted marketing campaigns, eGames plans to incorporate a cause related marketing component designed to bring positive change and awareness on top of the fun of playing the new eGames social game experience. More specifically, eGames will donate a portion of its Heyday Game profits to leading social causes. "Our plan is to tie our social games in with our social conscience," commented Rich Siporin – Vice President Sales and Marketing. "As an emerging social games company, it is not only our responsibility to create a world class gaming experience, we also have a social responsibility. Studies have shown that nothing builds brand loyalty among today's increasingly hard to please consumers like a company's proven commitment to a worthy cause. All things being equal, most consumers would rather do business with a company that stands behind something in addition to profits," Siporin continued.
"Cause related marketing will be the cornerstone of our marketing plan. Not only will we be 'doing well by doing good', we will positively differentiate ourselves from our competitors, highlighting our reputation within our target market – people over the age of 40. There are some great causes available to us and we are currently engaged with several. The new eGames social game product will deliver a unique social gaming experience to boomers and young boomers and we believe there is a natural tie in with causes that touch all aspects of people over 40," Siporin said.
About eGames, Inc.:
eGames, Inc., headquartered in Langhorne, Pennsylvania, develops and publishes casual games for leading social networks, the PC, Nintendo DS and Wii, iPhone, and the Internet. Additional information regarding eGames, Inc. can be found at http://www.egames.com.
The eGames Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7123
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